Mediatrust Blog

Relevantly Speaking | Guru Scott Stratten of Un-Marketing on Why Relationships are Essential in Business

MediaTrust — Wed, 01 Sep 2010 04:20:17 +0000

Scott Stratten the President of UnMarketing is ranked as one of the top influencers in the world on Twitter, and an expert in Viral, Social and Authentic marketing which he calls UN-Marketing. Scott’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it.

It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.

Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.

Scott Stratten Resource Links : Blog : Twitter : Facebook

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Insight & Inspiration from an Innovation Leader Max Levchin Founder of Slide

Peter Bordes — Fri, 27 Aug 2010 14:08:42 +0000

Its always a good way to start you day with a cup of java and a little inspiration. We have many aspiring entrepreneurs in affiliate performance marketing, and entrepreneurs can always use a good dose of mentorship & insights. Here is a great video from the BBC interviewing Max Levchin who founded PayPal and Slide which just sold to Google for $182 Million. I highly recommend watching this interview with Max talking about his journey and lessons learned in how PayPal and Slide came to be… Happy Friday all! here’s Max’s Twitter

Two New MediaTrust Products: WebSafety and CellSafety

Mike Frankel — Thu, 26 Aug 2010 19:09:15 +0000

MediaTrust is pleased to present two products from our exclusive partner WebSafety Inc. With a growing market demand for digital protection services, both WebSafety and CellSafety will be high-converting offers with a FREE 30-Day Trial.

Campaign #2829

CPA
Email, Banner, Search, Social available
US and Canada Traffic allowed

(This offer is set to Private so please contact your manager to get started on this offer today!)

A downloadable tool that helps parents monitor their children’s behavior online
Monitors chat and social networks for inappropriate behavior
Alerts parents instantly

Campaign #2828

CPA
Email, Banner, Search, Social available
US and Canada Traffic allowed

(This offer is set to Private so please contact your manager to get started on this offer today!)

Helps parents encourage responsible cell phone habits for their children
Prevents texting while driving
Reports inappropriate usage to parents

Relevantly Speaking | Digg’s Top Female Submitter of All Time

Scott Parent — Wed, 25 Aug 2010 04:01:28 +0000

This week we’re talking to Amy Vernon - the top female submitter on Digg of all time. As many of you know, Digg is rolling out a newly overhauled site that changes the way stories are submitted and filtered. How will these changes affect the Digg community? Watch the video to get Amy’s take.

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

MediaTrust Scores a Spot on the Inc 500 List Again #inc500

Mike Frankel — Tue, 24 Aug 2010 21:37:16 +0000

Today, Inc. Magazine released its annual list of America’s fastest growing private companies, and MediaTrust made the list for the second year in a row.

Once again, we’re proud to be recognized among the country’s fastest growing companies and thrilled to be a part of the powerful economic engine that helps make this nation great!

Congratulations to the other winners. To see the entire list, head over to Inc.Com or pick up a copy of this month’s magazine at your local newsstand.

You can check out our Inc 500 Company Profile over here.

Photos from Affiliate Summit, MediaTrust #ASE10

Mike Frankel — Thu, 19 Aug 2010 16:47:06 +0000

We had a blast chatting with everyone who stopped by our meet market at Affiliate Summit! If you were one of the many we met, chances are we snapped a picture of you — for every person who stopped by, we donated $5 to the Environmental Defense Fund, an organization providing relief to the Gulf Oil spill. Below is a video montage of some of the photos we snapped.

To find your individual picture, visit our Flickr page and scroll through. Feel free to tweet/repost any pic you’d like to share.

If you couldn’t make it to the conference, we’d still love to have your picture in our set. Just e-mail a photo of yourself to ASE10@mediatrust.com — just include the MediaTrust logo somewhere in the photo. If we receive 150 submissions, we’ll donate an additional $500 to the EDF, so make sure to tell all of your friends!

IdentityEdge Launches Identity Theft Protection Platform at Affiliate Summit #ASE10

Peter Bordes — Fri, 13 Aug 2010 16:32:50 +0000

A MediaTrust In-House Exclusive Offer

IdentityEdge™: Identity Theft Protection

IdentityEdge provides a complete set of tools to help customers protect their identities, including a $1 million identity theft insurance policy*. With a $1 30-day trial, this campaign is the premier product amongst its competitors. Initial testing is returning EPC’s over $2/click.

How common is Identity Theft?

3 Million cases of Identity Theft occur each year
1 in 5 Households will fall victim to an incident
Average cost per incident of fraud: $6,000
Average time spent fixing fraud: 32 hours
In extreme cases, victims spend years rebuilding their credit scores

This Hot Offer #2912 will Convert!

High CPA Payout: $35
Banner, E-Mail, Search and Social Media
Eye-catching creatives available
CPC offer available
US traffic only
This offer is set to private so contact your manager to get started today!

*Certain terms, conditions and exclusions apply. Currently not available to residents of the State of New York.
**Or $5000 cash equivalent

Jordan Kravitz
AIM/Email:
jkravitz@mediatrust.com
(917) 675-6021

Karbis Fodulyan
Email:
kfodulyan@mediatrust.com
(310) 341-2898

Heather Shanley
Email:
hshanley@mediatrust.com
(310) 756-0804

Evan Lovett
Email:
elovett@mediatrust.com
(310) 341-2520

Brian Murphy
Email:
bmurphy@mediatrust.com
(424) 217-7384

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Affiliate Summit East 2010 Party Events Schedule for #ASE10

Peter Bordes — Thu, 12 Aug 2010 18:32:55 +0000

With all good affiliate marketing trade show gatherings come the list of events to keep you out all night! Here’s the official list of the evenings shenanigans via Shawn Collins on the Affiliate Summit event blog. A great place to keep up with everything Affiliate Summit as well as the ASE Twitter . This is going to be the biggest ASE so far and promises to be fast, furious and with some late nights in New York City.Don’t forget to visit us at Meet Market table #64 and help the Gulf Oil Spill relief fund. Everyone who give us their card and takes a picture on the MediaTrust red carpet will have us donate money on our industries behalf “Help Humanity, Feed Your Vanity at Affiliate Summit East”.

Please note: As some of the parties are “by invitation only”, we suggest you contact the company directly for more information.

Saturday, August 14, 2010

ABestWeb.com Reception

Sponsor(s): ABestWeb.com, Andy Rodriguez Consulting, and actively seeking other sponsors.
Time: 6–8 p.m.
Location: Cinema Brasserie, 2 East 45th Street, New York, NY 10017
How to RSVP: Sign up at http://abwase10.eventbrite.com/
Who is invited?: ABestWeb.com Members

buy.at Presents A Black & White Affair

Sponsor(s): Ghirardelli
Time: 8–11 p.m.
Location: Inc Lounge
How to RSVP: The event is invite only, but if you’d like to attend, please send an email to Amy at USEvents@buy.at
Who is invited?: buy.at affiliates, clients, partners, and industry contacts

Sunday, August 15, 2010

Canadian Meetup

Sponsor(s): AdCommunal/AdCanadian
Time: 7–? p.m.
Location: Hilton New York Lobby Lounge
How to RSVP: Email Owenr@adcommunal.com
Who is invited?: Everyone.

ShareASale “Under the Stars”

Sponsor(s): ShareASale
Time: 8–? p.m.
Location: The rooftop of the Empire Hotel
How to RSVP: You’ll need to pickup a ticket to our event at the Meet Market on Sunday afternoon which is from 12-6pm at the Affiliate Summit East in New York City. Bring that ticket along with your Affiliate Summit badge and you are good to go.
Who is invited?: Anybody who gets a ticket.

Monday, August 16, 2010

Private Launch of Ezipit.com

Sponsor(s): Saveology and Ezipit
Time: 6–9 p.m.
Location: EPOCA Restaurant, 136 West 31st Street, New York, NY
How to RSVP: Send RSVP to media@ezipit.com and pick up wristband at Ezipit’s booth #AH2000
Who is invited?: Everyone.

Direct Agents presents Rooftop Drinks at Sunset

Sponsor(s): Direct Agents
Time: 7–9 p.m.
Location: AVA Rooftop Lounge at the Dream Hotel, 210 West 55th Street, New York, NY 10019
How to RSVP: Submit your information through https://www.rsvpmenow.com/rsvpbeta/?id=21351. Direct Agents will contact you within 24 hours to confirm your RSVP.
Who is invited?: Invite Only.

Neverblue Presents: Underground

Sponsor(s): CPX Interactive
Time: 9–? p.m.
Location: Hudson Hotel, Good Units. 356 West 58th St, New York
How to RSVP: First come first serve. Contact your rep at Neverblue and CPX Interactive for VIP access.
Who is invited?: Everyone.

Clickbooth & Pulse360 Present: View From The Top

Sponsor(s): Clickbooth & Pulse360
Time: 9 p.m. – 12 a.m.
Location: Hudson Terrace, 621 West 46th Street, New York, NY 10036
How to RSVP: Submit your information at http://21332.rsvpmenow.com. You will receive an email within 48 hours confirming if you have been added to the guest list.
Who is invited?: Invite-Only.

Affiliate Summit Trivia Tweetup

Sponsor(s): Affiliate Summit
Time: 9–11 p.m.
Location: Hilton New York Nassau Suite
How to RSVP: Go to http://tweetvite.com/event/ASE10Trivia.
Who is invited?: Everyone.

Relevantly Speaking | Jim Lillig of OfferVault Talks Affiliate Marketing Industry Priorities

Scott Parent — Wed, 11 Aug 2010 04:01:44 +0000

This week we’re talking to Jim Lillig of Offer Vault about some mission critical points that we need to think about as performance marketers. How can we be more transparent and evolve the affiliate performance marketing industry? How can we shift more ad dollars to the performance space? Also, don’t forget to stop by and see us at Affiliate Summit East (ASE) this coming week. We’ll be at Meet Market Table #64! We are doing a special charity affiliate marketing give-back this year. Take a picture and give us your business card, and we will donate on your behalf to the Gulf Oil spill clean up.

“Help Humanity, Feed You Vanity at Affiliate Summit East”

Offer Vault Resource Links : Blog : Twitter : Facebook

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

MediaTrust Welcomes Our New Affiliate Publisher Partner Team Member Heather Shanley

Peter Bordes — Tue, 10 Aug 2010 17:44:51 +0000

The MediaTrust family is getting bigger with our newest family member in our Los Angeles office. Heather Shanley just relocated from San Francisco to Los Angeles. After 4 years of 50 degree summers and couple grand in cumulative parking tickets, she was ready to return to her roots in Social. During her stint in the bay area Heather worked at salesforce.com (lived and breathed in the application so any questions come to her) and then moved over to Yahoo! Hotjobs where she sold recruitment based media to hospitals, education, and various healthcare organizations in addition to core recruitment products. Her experience at Yahoo! made her realize how much she enjoyed the online media space and was ready to further her career in the industry. So we are thrilled to have her join our affiliate publisher partnership team.

In her spare time Heather enjoys pilates, running, sewing, concerts, cooking and hiking. You can find her on Linkedin and Facebook . Hope to get her on Twitter one of these days!