On our final show of 2009, we’re talking to Peter Ladka of Parse3 about how companies can bring their ideas and technology to life, even if they don’t have the resources in-house.
Because it’s almost a new year, we’ve also got resolutions on our mind. What can we do next year to improve our business? What can you do? Well, for starters, you can dig deeper into MediaTrust and sign up to be a publisher or an advertiser.
This week we’re taking a break from the business of online marketing on Relevantly Speaking. Instead we’re getting into the Holiday spirit and thinking about charitable causes. How can we make a difference in the lives of those less fortunate as a community? As Individuals? MediaTrust’s own Christopher Smith talks about his work with WhatGives!? and how everyday ordinary people can do something good, tell someone about it and do it again.
As one final programming note, we want to let you know that the next installment of our EDU Webinar series goes live this Monday, December 14th. It features MediaTrust Head of Sales, Jivan Manhas talking about the importance of international affiliate marketing.
Over the Thanksgiving break, CT Moore of Revenews sighted Relevantly Speaking in his article titled “5 Online Video Ideas for Businesses.” He praised us for our “high production” value, but took us to task on what he called a violation of blogging etiquette. We’ve got some stuff to say about that.
We’re also talking to Burst Media CEO, Jarvis Coffin, about why online advertising should be viewed with the same lens as traditional media. Jarvis talks a lot about creativity, accountability and brand safety in the online advertising world.
This week we’re taking a look at Facebook’s new policy prohibiting any form of promotional campaign without their written approval. What does this do to Facebook’s usefulness?
We’re also diving in to the current state of mobile with 2ergo’s Director of Marketing, Lindsay Woodworth. What are the barriers to entry? What industries are utilizing mobile couponing? Watch this week’s RS and find out!
Fresh off the road from ad:tech New York, we’re armed with a dozen or so great interviews that we shot from the exhibit hall floor. The first piece we want to show you is an interview with Mike Stocker, CEO of Kenzei. Mike talks about the current state of email marketing as well as the unique way that Kenzei prices their offerings.
Don’t forget to check out the next installment of our MTU Video Webinar series. It’s a presentation that Dush Ramachandran of Clickbank gave at Affilicon in Israel this summer. If you’ve ever been curious about digital products or just want to learn more about Clickbank, you’ll want to check this out. It goes live on our blog on Monday, November 16th.
We’re getting ready to pack our bags and head off to New York for ad:tech next week. While we’re there, we’ll be talking to innovative companies and thought leaders in the digital marketing space. If you think we should be talking to you about your product, service or vision, please email me at sparent AT mediatrust DOT com.
Before we go we’re talking to social media consultant Howard Greenstein, President of Harbrooke Group. He has some really interesting insights into effective online community building.
We’re back this week from Blogworld and New Media Expo. We gathered several really good interviews while we were there, including Missy Reitner. Missy is the Creative Director and Founder of iii DESiGN. We talked to Missy about the power of great design and how it can help a company properly build their brand and boost their bottom line.
We’re also talking about an article in Ad Age this week signaling the disappearance of the average American consumer.
This week we’re packing our bags and heading to Las Vegas for Blogworld & New Media Expo. We’ll be talking to other content creators, marketers and bloggers about the state of the industry. Will you be there? Think we should shoot you for Relevantly Speaking? Or, maybe you just want to grab a beer… Make sure you drop me a note: sparent AT mediatrust DOT com and let’s make it happen.
We’re also talking to Jason Spievak of RingRevenue about their pay-per-call platform and how it is changing the performance marketing industry.
This week we’ve got a lot of MediaTrust items to cover. To help me with the heavy-lifting, my daughter Emma helps me open the show.
We’ve retired the name Advaliant – we’ll explain what that means and how you might deal with that “break-up.”
We’re also shining a light on the amazing work that our product and engineering teams have done with enhancements to our platform, including better campaign and statistics reporting and platform help documentation. See the complete list HERE.
Finally, we’re discussing the FTC’s revisions this week to their testimonial and endorsement policy for advertisers.
MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
