Mediatrust Blog » podcasting

Relevantly Speaking | Guru Scott Stratten of Un-Marketing on Why Relationships are Essential in Business

MediaTrust — Wed, 01 Sep 2010 04:20:17 +0000

Scott Stratten the President of UnMarketing is ranked as one of the top influencers in the world on Twitter, and an expert in Viral, Social and Authentic marketing which he calls UN-Marketing. Scott’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it.

It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.

Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.

Scott Stratten Resource Links : Blog : Twitter : Facebook

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Digg’s Top Female Submitter of All Time

Scott Parent — Wed, 25 Aug 2010 04:01:28 +0000

This week we’re talking to Amy Vernon - the top female submitter on Digg of all time. As many of you know, Digg is rolling out a newly overhauled site that changes the way stories are submitted and filtered. How will these changes affect the Digg community? Watch the video to get Amy’s take.

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Jim Lillig of OfferVault Talks Affiliate Marketing Industry Priorities

Scott Parent — Wed, 11 Aug 2010 04:01:44 +0000

This week we’re talking to Jim Lillig of Offer Vault about some mission critical points that we need to think about as performance marketers. How can we be more transparent and evolve the affiliate performance marketing industry? How can we shift more ad dollars to the performance space? Also, don’t forget to stop by and see us at Affiliate Summit East (ASE) this coming week. We’ll be at Meet Market Table #64! We are doing a special charity affiliate marketing give-back this year. Take a picture and give us your business card, and we will donate on your behalf to the Gulf Oil spill clean up.

“Help Humanity, Feed You Vanity at Affiliate Summit East”

Offer Vault Resource Links : Blog : Twitter : Facebook

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Rand Fishkin CEO of SEOmoz on Mistakes Companies Make with SEO

Scott Parent — Wed, 04 Aug 2010 08:25:02 +0000

This week we’re talking to Rand Fishkin, CEO of SEOmoz. Rand is an elite name in the field of SEO. I wanted to speak to Rand about the types of mistakes he sees companies making when it comes to employing an SEO strategy. We also talked about how search engines are taking on the challenge of indexing video and audio content in a meaningful way.

Resource Links : Blog : Twitter : Facebook

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Stephen Robinson on Achieving Success in Performance Marketing

Scott Parent — Wed, 28 Jul 2010 07:01:14 +0000

This week we’re talking to Stephen Robinson, Director of Affiliate Marketing at JEBCommerce. We wanted to get his take on what brands are most concerned about in the performance marketing space and how he thinks companies and individuals can achieve success in an affiliate marketing program. Resource Links : Blog : Twitter : Facebook

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Neil Perry of XLNTads Talks Crowd Sourced Video

Scott Parent — Wed, 21 Jul 2010 07:01:00 +0000

We know how much impact video has online. More than ever brands are finding new and engaging ways to interact with customers using video. The downside is that production can be expensive. What if you could crowd source a great commercial using thousands of talented video creators? XLNTads is doing just that. Resource Links : XLNTads Blog : Twitter : Facebook page

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Scott Medlock of Affspot Affiliate Marketing Community

Scott Parent — Wed, 14 Jul 2010 07:01:43 +0000

In this episode of Relevantly Speaking, we’re speaking to Scott Medlock of Affspot affiliate marketing forum and community about the evolution of communication in the performance marketing space. We also spoke about how Affspot can enhance online conversations across multiple channels and platforms. As well as the value in an open cross channel community that blows the walls off the walled garden model to connect affiliate networks, affiliates, advertisers, opm’s and merchants . Resource Links : Affspot Blog : Twitter : Facebook page

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Reid Carr CEO of Red Door Interactive

Scott Parent — Wed, 07 Jul 2010 07:01:25 +0000

This week we’re talking to the President & CEO of Red Door Interactive, Reid Carr. We were curious to find out what Red Door’s clients are typically looking for when they approach him in search of a comprehensive digital strategy. We talked about establishing a total digital presence, how to move the needle and how to successfully measure ROI across multi channel programs in print, search marketing, ppc, display, email, video and affiliate marketing. Resource Links to Red Door’s : Facebook Page : Twitter : LinkedIN : YouTube

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | Industry Veteran Chuck Hamrick Talks Affiliate History

Scott Parent — Wed, 30 Jun 2010 07:01:53 +0000

I’m a big believer that you can get a pretty good glimpse of what the future may hold, by looking at what’s unfolded in the past. This week we’re talking to industry veteran, Chuck Hamrick of OPM (outsourced program management ) affiliate marketing agency Net Media Group (formerly Affiliate Crew ) about his experience in the evolving world of online marketing. How can some of the things that Chuck learned over his 11 years in the affiliate marketing space help us all going forward? Net Media Group Blog : Twitter : Facebook page

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!

Relevantly Speaking | David Lee of Wetoku

Scott Parent — Wed, 23 Jun 2010 07:01:09 +0000

Performance marketing is constantly changing and evolving. There are always new channels and tactics – to be successful, you have to stay on top of the latest trends. We all know that video has had a transforming effect on the way people consume information on the web. One of the coolest new production tools we’ve found is called Wetoku. It allows you to create a broadcast style side-by-side interview with only a webcam and an internet connection. I talked to Founder, David Lee, about how Wetoku works.

Download or watch using Quicktime: iPod | Hi-Definition

Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition

Like what you see? Sign up to be an affiliate!