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Relevantly Speaking | MicroSteph on Social Media Done Right

Scott Parent — Wed, 10 Mar 2010 07:01:55 +0000

Too often we see people making the leap into social media, only to muck it up with spammy or salesy tactics. While social media can be an amazing way to engage with existing and potential customers and partners, you have to take the right approach. Stephanie Lichtenstein – better known online as MicroSteph - chatted with me about the right and the wrong ways to interact on the social web.

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Relevantly Speaking | Bobbi Leach of RevenueWire

Scott Parent — Wed, 03 Mar 2010 07:01:37 +0000

This week we’re talking to Bobbi Leach of RevenueWire about the biggest challenges facing affiliate marketers today. We’ll also hear what the company’s been up to since we spoke with them last year.

I’m getting fired up for SXSW Interactive in Austin, TX. Do you have a killer social media app? Have you spotted a trend that no one else seems to have noticed? Are you someone in the affiliate space that sees real value in attending SXSW? If you answered “yes” to any of the previous questions, I want to speak with YOU in Austin. Send me an email at sparent AT mediatrust DOT com and we’ll chat.

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Relevantly Speaking | Ian Fernando Tells it Like it is

Scott Parent — Wed, 24 Feb 2010 07:01:05 +0000

It’s not often in the performance marketing space that you’ll find someone that will tell the truth to both networks and affiliates. Usually someone’s agenda prohibits them from telling someone what’s broken and how to fix it. I’ve met Ian Fernando a few times and every time he speaks his mind, regardless of how popular his opinion may (or may not) be. I got a chance to speak with him about his latest projects, the overhaul in the industry and how far he think lawmakers will go with some of this reform.

I’m also fired up about SXSW Interactive this week. In a few short weeks, I’ll be surrounded by some of the most innovative thinkers in the world of technology and business. If you missed my blog post titled “YOU Should Be Attending SXSW,” please give it a read.

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Relevantly Speaking | Jen Goode Talks Affiliate Summit Mentorship

Scott Parent — Wed, 17 Feb 2010 07:01:32 +0000

The good folks over at Affiliate Summit made a lot of people happy last week when they announced that ASW 2011 would be held at the Wynn Hotel instead of the Rio. Make sure to mark you calendars for next year as the conference takes place between January 9-11th.

Since we’re on the subject of Affiliate Summit, we thought it fitting to diver a little deeper into the Mentor Program. To that end, we chatted with Coordinator Jen Goode about what the program is, how you can get involved and what it takes to be a great mentor.

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Relevantly Speaking | Christopher Smith of MediaTrust Labs

Scott Parent — Wed, 10 Feb 2010 07:01:42 +0000

This week we’re chatting with Christopher Smith in our Santa Barbara office about the launch of MediaTrust Labs. What is it? What are the criteriea for lab projects? Listen as Christopher explains this exciting new venture from MediaTrust.

We’re also talking about Superbowl ads. Did those companies see a lift in revenue? How do you measure results on your marketing spend? If you’re tired of spending money on questionable results, maybe performance marketing is worth a look. Our own Julian Mossanen has written a step by step piece called “An Advertisers Guide to Working with Affiliate Networks.”

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Relevantly Speaking | Peter Figueredo of NETexponent

Scott Parent — Wed, 03 Feb 2010 07:01:31 +0000

This week the show is packed full of Peter Figueredo of NETexponent. We normally try to keep our segments between 2-3 minutes, but during our talk with Peter, there was so much great insight and information that we had to keep the camera rolling. I found it especially interesting to get Peter’s take on how much he thinks affiliate marketing is evolving.

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Relevantly Speaking | Todd Crawford Launches Impact Radius

Scott Parent — Wed, 27 Jan 2010 07:01:23 +0000

We’re back from Affiliate Summit West in Las Vegas. While we were there, we shot 14 interviews with some pretty amazing people. I’m excited to say that the first in that series is a doozy. Todd Crawford is a legend in the affiliate space. He is one of the true pioneers dating back to being on the founding team of Commission Junction in 1998. Not content to rest on past accomplishments, Todd has launched a new venture called Impact Radius. We’re talking to him about why this venture is so timely.

Also, don’t forget – there’s still time to enter our Amazon Kindle contest. By following us on Twitter and simply retweeting a phrase, you are entered to win a Kindle pre-loaded with our Top 10 Marketing books of 2009. Hurry, the winner will be announced on February 1st.

Finally, I wanted to draw your attention to a post by Jordan Kravitz called “Affiliate Marketing Version 2.010″ . It’s a call to action to get your business booming in 2010.

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Relevantly Speaking | Special Edition: MediaTrust Acquires Kenzei

Scott Parent — Mon, 18 Jan 2010 07:01:23 +0000

On this week’s special edition of Relevantly Speaking, MediaTrust is announcing the acquisition of email marketing company Kenzei. Scott Parent talked to Mike Stocker today on the floor of Affiliate Summit West.

We are committed to making MediaTrust the most comprehensive and full service performance marketing platform. The Kenzei acquisition helps us execute on this vision. We are excited about Kenzei being a part of our team and we look forward to working with their existing customers as well as new ones.

You can read the entire press release HERE.

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Relevantly Speaking | Talking Printing with Adsme

Scott Parent — Wed, 13 Jan 2010 07:01:19 +0000

This week we’re gearing up for Affiliate Summit West in Las Vegas. If you’ve been following our “Meet the Team” series, you know who you can expect to meet at our Meet Market Table #34. We hope you’ll stop by and say hello.

In this episode we’re also chatting with Benoit Secher, CEO of Adsme, about printing. What happens to the brand experience on a website when a user prints out a webpage? How does the formatting look? Does it lessen the impact of the brand? Adsme is solving this very issue.

Finally, don’t forget to enter our contest to win an Amazon Kindle pre-loaded with our picks for the Top 10 Marketing books of 2009.

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Relevantly Speaking | The Importance of a Backup Plan

Scott Parent — Wed, 06 Jan 2010 07:01:06 +0000

Today’s episode of Relevantly Speaking started off as something very different. I had written a great script and was set to bring you a killer interview – but my Macbook Pro had other plans.

I woke up this morning and gathered everything to head over to the set where we shoot the show. I went to fire up my laptop and… nothin’. I could hear it running, but the screen was dead. After an hour or so of troubleshooting, I called our tech support department at MediaTrust. Ryan walked me through some things remotely before sending me off to the Apple store. Long story short, my logic board is toast and it’s going to take 2-3 days to fix it. What am I supposed to do about today’s RS? The script and the teleprompter software are both on the dead machine…

I was about to throw in the towel and concede defeat when I decided it might be fun to do a diary of sorts as this week’s show. No teleprompter. No interview cutaways. Just me and a note card – old school. One take.

When life hands you lemons, make lemonade my friends. And, always have a backup plan.

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