This week the show is packed full of Peter Figueredo of NETexponent. We normally try to keep our segments between 2-3 minutes, but during our talk with Peter, there was so much great insight and information that we had to keep the camera rolling. I found it especially interesting to get Peter’s take on how much he thinks affiliate marketing is evolving.
We’re back from Affiliate Summit West in Las Vegas. While we were there, we shot 14 interviews with some pretty amazing people. I’m excited to say that the first in that series is a doozy. Todd Crawford is a legend in the affiliate space. He is one of the true pioneers dating back to being on the founding team of Commission Junction in 1998. Not content to rest on past accomplishments, Todd has launched a new venture called Impact Radius. We’re talking to him about why this venture is so timely.
Also, don’t forget – there’s still time to enter our Amazon Kindle contest. By following us on Twitter and simply retweeting a phrase, you are entered to win a Kindle pre-loaded with our Top 10 Marketing books of 2009. Hurry, the winner will be announced on February 1st.
On this week’s special edition of Relevantly Speaking, MediaTrust is announcing the acquisition of email marketing company Kenzei. Scott Parent talked to Mike Stocker today on the floor of Affiliate Summit West.
We are committed to making MediaTrust the most comprehensive and full service performance marketing platform. The Kenzei acquisition helps us execute on this vision. We are excited about Kenzei being a part of our team and we look forward to working with their existing customers as well as new ones.
This week we’re gearing up for Affiliate Summit West in Las Vegas. If you’ve been following our “Meet the Team” series, you know who you can expect to meet at our Meet Market Table #34. We hope you’ll stop by and say hello.
In this episode we’re also chatting with Benoit Secher, CEO of Adsme, about printing. What happens to the brand experience on a website when a user prints out a webpage? How does the formatting look? Does it lessen the impact of the brand? Adsme is solving this very issue.
Today’s episode of Relevantly Speaking started off as something very different. I had written a great script and was set to bring you a killer interview – but my Macbook Pro had other plans.
I woke up this morning and gathered everything to head over to the set where we shoot the show. I went to fire up my laptop and… nothin’. I could hear it running, but the screen was dead. After an hour or so of troubleshooting, I called our tech support department at MediaTrust. Ryan walked me through some things remotely before sending me off to the Apple store. Long story short, my logic board is toast and it’s going to take 2-3 days to fix it. What am I supposed to do about today’s RS? The script and the teleprompter software are both on the dead machine…
I was about to throw in the towel and concede defeat when I decided it might be fun to do a diary of sorts as this week’s show. No teleprompter. No interview cutaways. Just me and a note card – old school. One take.
When life hands you lemons, make lemonade my friends. And, always have a backup plan.
On our final show of 2009, we’re talking to Peter Ladka of Parse3 about how companies can bring their ideas and technology to life, even if they don’t have the resources in-house.
Because it’s almost a new year, we’ve also got resolutions on our mind. What can we do next year to improve our business? What can you do? Well, for starters, you can dig deeper into MediaTrust and sign up to be a publisher or an advertiser.
This week we’re taking a break from the business of online marketing on Relevantly Speaking. Instead we’re getting into the Holiday spirit and thinking about charitable causes. How can we make a difference in the lives of those less fortunate as a community? As Individuals? MediaTrust’s own Christopher Smith talks about his work with WhatGives!? and how everyday ordinary people can do something good, tell someone about it and do it again.
As one final programming note, we want to let you know that the next installment of our EDU Webinar series goes live this Monday, December 14th. It features MediaTrust Head of Sales, Jivan Manhas talking about the importance of international affiliate marketing.
Over the Thanksgiving break, CT Moore of Revenews sighted Relevantly Speaking in his article titled “5 Online Video Ideas for Businesses.” He praised us for our “high production” value, but took us to task on what he called a violation of blogging etiquette. We’ve got some stuff to say about that.
We’re also talking to Burst Media CEO, Jarvis Coffin, about why online advertising should be viewed with the same lens as traditional media. Jarvis talks a lot about creativity, accountability and brand safety in the online advertising world.
This week we’re taking a look at Facebook’s new policy prohibiting any form of promotional campaign without their written approval. What does this do to Facebook’s usefulness?
We’re also diving in to the current state of mobile with 2ergo’s Director of Marketing, Lindsay Woodworth. What are the barriers to entry? What industries are utilizing mobile couponing? Watch this week’s RS and find out!
MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
