This week we’re taking a look at Facebook’s new policy prohibiting any form of promotional campaign without their written approval. What does this do to Facebook’s usefulness?
We’re also diving in to the current state of mobile with 2ergo’s Director of Marketing, Lindsay Woodworth. What are the barriers to entry? What industries are utilizing mobile couponing? Watch this week’s RS and find out!
Fresh off the road from ad:tech New York, we’re armed with a dozen or so great interviews that we shot from the exhibit hall floor. The first piece we want to show you is an interview with Mike Stocker, CEO of Kenzei. Mike talks about the current state of email marketing as well as the unique way that Kenzei prices their offerings.
Don’t forget to check out the next installment of our MTU Video Webinar series. It’s a presentation that Dush Ramachandran of Clickbank gave at Affilicon in Israel this summer. If you’ve ever been curious about digital products or just want to learn more about Clickbank, you’ll want to check this out. It goes live on our blog on Monday, November 16th.
We’re getting ready to pack our bags and head off to New York for ad:tech next week. While we’re there, we’ll be talking to innovative companies and thought leaders in the digital marketing space. If you think we should be talking to you about your product, service or vision, please email me at sparent AT mediatrust DOT com.
Before we go we’re talking to social media consultant Howard Greenstein, President of Harbrooke Group. He has some really interesting insights into effective online community building.
We’re back this week from Blogworld and New Media Expo. We gathered several really good interviews while we were there, including Missy Reitner. Missy is the Creative Director and Founder of iii DESiGN. We talked to Missy about the power of great design and how it can help a company properly build their brand and boost their bottom line.
We’re also talking about an article in Ad Age this week signaling the disappearance of the average American consumer.
This week we’re packing our bags and heading to Las Vegas for Blogworld & New Media Expo. We’ll be talking to other content creators, marketers and bloggers about the state of the industry. Will you be there? Think we should shoot you for Relevantly Speaking? Or, maybe you just want to grab a beer… Make sure you drop me a note: sparent AT mediatrust DOT com and let’s make it happen.
We’re also talking to Jason Spievak of RingRevenue about their pay-per-call platform and how it is changing the performance marketing industry.
This week we’ve got a lot of MediaTrust items to cover. To help me with the heavy-lifting, my daughter Emma helps me open the show.
We’ve retired the name Advaliant – we’ll explain what that means and how you might deal with that “break-up.”
We’re also shining a light on the amazing work that our product and engineering teams have done with enhancements to our platform, including better campaign and statistics reporting and platform help documentation. See the complete list HERE.
Finally, we’re discussing the FTC’s revisions this week to their testimonial and endorsement policy for advertisers.
This week we sat down with Rebecca Madigan, Executive Director of the Performance Marketing Alliance, to talk about their recent filing in New York in regards to the Amazon and Overstock appeal. This interview is longer than anything we’ve ever done and clocks in at almost 11 minutes. Hang in there with it because there is some really useful information that can help us better deal with the “Amazon Tax” as an industry.
Special thanks to Rebecca for making the trip to our Santa Barbara office to shoot this piece.
After taking last week off, we’re back this week with a great interview with Jim Kukral. We got a chance to talk to Jim in New York a few weeks back. We’re excited to break the news of Jim’s new project called Prfessor.
Also, if you haven’t checked out Hamlet Batista’s Webinar titled “10 Rules to Becoming a Super-Affiliate”you’re missing out. Hundreds of you have watched it and dozens have commented on it. Hamlet is one of the most respected SEO people working in the affiliate space today. You get to pick his brain – all you have to do is ask him questions in the comments of the webinar.
This week we’re excited to tell you about a video webinar we’re launching on Monday, September 14 at 8:00 AM ET with super-affiliate, Hamlet Batista. He’ll be doing a 40 minute presentation, complete with Powerpoint deck, to show you how to take your marketing to the next level. Make sure you check out the blog Monday for that.
At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how companies can better use things like social media to enact real change to their bottom line.
This week we’re wrapping up our coverage of the eBay Partner Network. We hear from Steve Hartman, Senior Director of Internet Marketing, on how one goes about getting accepted into the program.
Plus, if you’ve ever wondered why we give so much free publicity to our competitors on this show, you’ll find your answer in this episode. Are we nuts? Maybe. Watch and find out.
MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
