This week we’re talking about the launch of a great new Twitter client called Twylah. Right off the bat I know what you’re probably thinking – great, another Twitter client. I thought the same thing when I heard about it. After using it for a couple of weeks though, I’ve found Twylah to be very useful.
Twylah will create a personally branded site made up of highly topical and contextual SEO-optimized pages around your tweets. The site carries your personal brand and is composed entirely of your tweets, insuring easy location outside the world of Twitter apps and clients.
Tweets are organized into a topically organized mini-blog so that readers can better interact with you or your brand. You can even mix postings longer than 140 characters with shorter postings to create a hybrid mini-blog. Additionally, each of your tweets carries a reply/comment section, so all replies to posts are viewable inline with tweets and posts.
One of my favorite features of Twylah is the way you can browse through users tweets based only on topics that you’re interested in. It automatically organizes any Twitter stream into topical sections, so you can more easily navigate what someone is saying without having to look through all their tweets. This means clearing through the clutter faster and lessening the noise levels.
Still not convinced? Listen to our interview with Twylah founder Eric Kim.
I talk to a lot of business owners each week and they’re always looking for a way to differentiate themselves from their competition. In addition to blogging, I always try to educate on the benefits of audio and video podcasting.
This week we’re talking to performance marketing vet, Trisha Lyn Fawver about using podcasting to build your brand and spread thought leadership. It’s fairly simple to implement and the rewards can be significant.
Today we’re stepping away from the online world and sitting down in your living room. We’re talking to Jeff Reine about Popbox. Imagine being able to get all your various forms of media from any computer in your house right on one easy-to-use box that interacts with your TV. Now imagine the types of campaigns that brands can deploy around an interactive television experience. This technology opens a whole new stream of revenue for advertisers.
This week we have an interview that reminds why I love my job. I got a chance to speak with the SEO Coordinator for CNN, Topher Kohan. CNN is one of the most popular sites on the planet, so you can imagine that formulating and executing a sound SEO strategy is no small task.
During our chat Topher and I spoke about a variety of topics including the impact that social media has on CNN’s content, the SEO challenges around properly tagging and indexing video and audio and the day-to-day challenges of SEO on such dynamic content.
On this episode of Relevantly Speaking we’re tackling the growing practice of outsourcing. Brian Williams of WiseWilliams.com is a strong believer in the practice. Does it make sense from a cost perspective or does the quality of your work suffer? I’m sort of up in the air on this one and would love your perspective.
While I was at ad:tech San Francisco, I spoke to Eric Kim about his new Twitter project called Twylah. In the next few weeks you’ll be hearing more about that here on Relevantly Speaking. This week I want to bring you a different part of our conversation. Eric was at the Chirp Conference a few weeks back when Twitter made an announcement that raised some eyebrows in the developer and VC spaces. As someone that is developing an application for Twitter, I wanted to get Eric’s take on Twitter’s new direction.
This week we’re talking about one of the most iconic brands in U.S. history – Publishers Clearing House. With all the transition happening in the print and publishing space, PCH has had to evolve their model. Chief Revenue Officer, Andrew Zucker talks to Scott Parent about PCHGames.com and their integrated sponsorship model.
Additionally, we’re excited to announce the acquisition of Bardon Advisors and the addition of President Keith Cohn. You can read the entire release HERE.
This week many of us are heading to San Francisco to attend ad:tech. If you’ve been to a past conference, you know how overwhelming the schedule can be. That’s why we’ve poured over it and picked our “best bets” for how to spend your time at ad:tech.
Pay special attention to a talk by MediaTrust CEO Peter Bordes. He’ll be the featured speaker at the Offervault Leadership Summit. That takes place TODAY, Monday April 19th at the Intercontinental Hotel. Peter will be speaking about how MediaTrust has attracted and retains top-tier advertisers. You won’t want to miss his talk at 3:15.
If you spot me, or any member of the MediaTrust team, make sure you make a point to stop us and say hello.
MediaTrust has long prided itself on being out front in the arena of social media and community building in the performance marketing space. This week I’m talking to Eric Schechter, another pioneer doing amazing things in the realm of content marketing and audience engagement. Eric is the Social Media Manager for Clickbooth and a few months back we got to talk about how important these channels are for our industry and why building relationships is so important to a network’s success.
While I was in New York for SES, I got a chance to talk with Matt McGowan, U.S. Head of Operations for Incisive Media. Matt and I talked about the state of the digital advertising space, search trends, conference attendance and a slew of other topics. This is an excellent chance to learn something from an individual with his hands in so many parts of the media landscape.
I’m still looking for interesting people to talk to at ad:tech San Francisco. If you have an interesting take on the digital marketing industry or have a company we should be paying attention, email Trip @ tfoster AT mediatrust DOT com and we’ll set it up.
MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
The 2 of you need to connect re @Twylah . @kabaim & @AmyVernon it gives me great pleasure 2 connect 2 social media thought leaders we admire 6 days ago
