How to Split Test Offers or Landing Pages
As an affiliate, a crucial part of your arsenal is the ability to split test your own landing pages or offers on the same or different networks.
Why would you need to split test?
To use a simple example, say we have two offers in the same niche that you want to run. The payouts are similar, but you need to know which converts best and gives you the highest EPC (hint: It’s not always the offer with the highest payout that performs best!).
Another example would be that you want to test the same offer across different networks to see which gives you the best conversion rate or to check for scrubbing.
How can you split test pages or offers easily?
To split test and find the best performing offer, you need to rotate your landing page or affiliate link if you’re sending traffic direct, until you have built up enough data to make a judgement.
The easiest way to do this is with a simple php script that will rotate the links you give it seamlessly to your traffic. This can be done in the same way whether you’re split testing your own landing page versions, or direct-linked affiliate offers, or the two methods combined.
All you need to do is create an index.php file with a php url rotator in it – nothing else, just the php script below. You can easily create this in notepad and simply save it as index.php – then simply upload to the domain or folder where your ad is pointing. (The example below shows a split test of 4 links, but you can add/remove them as needed).

For example, say you run a Facebook ad campaign and your ad points to http://yourdomain.com/dating-landing-page/ you would upload index.php to the /dating-landing-page/ folder, making sure to delete or rename any exisiting index page so your new file is read first. In the example above, we are rotating two of our own landing pages and also two direct-linked offers.
You can now very easily split test either versions of your own landing pages, even alongside direct linking to different offers and see which performs best for you – a quick and easy way of determining which method or offer gets you the highest EPC and/or the biggest ROI.