Using a digital greeting this year has allowed us to do a few things:
1. Reduce our carbon footprint by not buying paper cards and paying for postage
2. Save money
3. Allow us to take some of the money saved and put it towards a worthy cause.
In honor of our customers and partners, we spent $1500 to protect 100 acres of the rain forest. (To protect your own acre click here)
4. Allow us to creatively share knowledge with you.
In the spirit of sharing during the holidays, we have put together a list of links to some articles we feel will help you make better marketing decisions in 2009.
Display advertising:
Is Display Advertising Worthwhile In A Down Economy?
Not ye olde bannersPredictions:
eMarketer’s Predictions for 2009
Media Predictions for 2009
Social media marketers make their 2009 predictions
The Economy’s influence on ad spending:
Economy Deals Online Ad Spending a Hit
Advertising Depression: It’s Here and It’s Sustained. Down 2.4% for 2008; -6.7% for 2009; and -2.3% for 2010Increasing campaign conversion:
Web Marketing That Hopes to Learn What Attracts a ClickLead Generation:
Why 2009 is set to be the year of online lead generationIAB: Lead Quality Best Practices
New Marketing techniques:
The Secrets of Marketing in a Web 2.0 World
