#InfoGraphic : Everything Internet Marketers Need to Know That Happen Every 60 Seconds Online

by : Jan 4, 2012
World Wide Web is growing at rapid pace. On average, more than a billion new pages are added to it every day. A good visual for direct response marketers and brand advertisers to kick off their 2012. A vast universe of consumer behavior, or what i like to call “the infinite realm of possibility”. This can be overwhelming and clearly shows how important technology platforms driven by humans is the only way to scale in this ever growing landscape. There are more and more moving parts and advertisers competing for the consumers attention. That’s why the key to our performance marketing future starting in 2012 is about intelligent automated technology that connects and optimizes the entire value chain from the impression, to click, to landing page, to conversion, to measuring life time value of a consumer. Oh, and lets not forget two other critical ingredients being transparent and data driven which drives the most important aspect being the “quality” part of the equation.
 In performance marketing we all have to think about the novel idea of quality vs quantity, and that transparency = efficiency. The polar opposite of what our legacy industry mind set of more volume = more transactions=more money and being big unregulated non-compliant black box. Well that’s over folks and not part of the next leg of our performance marketing industry journey.Volume based marketing will not scale in the new Web 3.0 economy of user driven relevance. The consumer will simply turn you off and turn on advertisers, brands and marketers who are giving them what they want vs overwhelming them or even tricking them into buying a product or service…. Significant food for thought as we all begin our 2012. Incredible things that happen in 60 seconds (via Barry Ritholtz)
infographic
infographic
Infographic by- GO-Gulf.com Web Design Company

  • http://www.facebook.com/razmakhin Maxim Razmakhin

    great post! 168 million emails per minute is particularly impressive.

  • http://www.facebook.com/peter.bordes Peter Bordes

    it certainly is . especially in comparison to all other media channels. still in the top percent of digital communications and marketing.

  • http://www.ValuLogix.com/ Rebecca

    Great post – quality over quantity is the mantra for the year.  Being able to track lifetime customer value back to the source of the marketing is key…

  • http://www.mediatrust.com Peter Bordes

    no if ands or “buts” Rebecca. this is going to be the year of “flight to quality vs volume”, and its going to be driven by the consumer who will turn off anything less. Less volume and higher quality is 10x more efficient and effective on all fronts. most importantly less taxing on the consumer who is being bombarded with the older “mass marketing” mind set. quality thru relevance makes your campaign stand out. By measuring life time value direct response marketers can better understand what the media is worth….

  • http://blog.intelligistgroup.com/ Alan Berkson

    This is worth the entire post, Pete:

    “That’s why the key to our performance marketing future starting in 2012
    is about intelligent automated technology that connects and optimizes
    the entire value chain from the impression, to click, to landing page,
    to conversion, to measuring life time value of a consumer. Oh, and lets
    not forget two other critical ingredients being transparent and data
    driven which drives the most important aspect being the “quality” part
    of the equation.”

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