MediaTrust’s Founder and Executive Chairman of the Board, Peter Bordes, shares his thoughts about the future of the performance marketing industry in the winter edition of Chris Trayhorn’s Revenue Performance magazine

For those of you at #ASW12, I’m sure you saw Chris Treyhorn’s Revenue Performance magazine circulating around the conference and trade show floor (perhaps you even grabbed a copy to accompany you on your journey back home). Whether you have a physical copy in your possession, or were able to flip through it while at the show, we hope you were able to read the insightful article written by MediaTrust Founder and Executive Chairman, Peter Bordes.

In his article, “2012: The Year of RTB Performance Marketing & Education Marketing”, Bordes shares his thoughts on the new era RTB ad exchanges that are changing the performance marketing industry. In this article, Bordes explains how EDU advertisers can take advantage of these new era ad exchanges to gain greater ad spend ROI. Read below to learn how theses new era ad exchanges will change the industry, and how transparency will help lead the way.

To read the entire Revenue Performance magazine, which is definitely worthwhile, click here to  get a digital copy!