Current CEO, Peter Bordes, Will Continue an Active Role as Executive Chairman of the Board.

Today, MediaTrust made a big announcement regarding the reorganization of its company at the executive level. Early this morning, MediaTrust introduced Keith Cohn, current President of MediaTrust, as new the Chief Executive Officer. In a planned succession move, Peter Bordes– Founder and Chairman of the Board–will relinquish his CEO title, but will continue to actively contribute to key business initiatives, such as strategy, business development, product, and thought leadership.

Keith Cohn has been President of MediaTrust over the last 1 1/2 years (having joined following the acquisition of Bardon Advisors, where Cohn was Founder and CEO) and has been a key driver in leading the complete pivot of business from MediaTrust’s CPA network to its current real-time CPC bid exchange model in early 2011. With the rapid growth of the PerformanceExchange and its sustained profitability credited much to Keith’s leadership and extensive industry experience, the Board of Directors unanimously agreed to name Keith as MediaTrust’s CEO.

Although Peter Bordes is relinquishing the title of CEO, he will continue as Founder and as Executive Chairman of the Board. He will continue to partner with Keith and other members of MediaTrust’s executive team on strategic business initiatives, branding, product vision and thought leadership. As the newly elected President of the Performance Marketing Association, Peter will continue to be an active leader within the performance marketing industry.

Click here to read the full press release.