Recent Silverpop study shows that email subscribers outnumber Facebook “Likes” by an average ratio of 70-to-1.

Silverpop, an integrated marketing firm, conducted a survey of more than 500 of their clients to shed light upon consumer trends in brand engagement. Findings from their survey reveal that consumers are far more likely to opt-in to a brand’s email subscription than “Like” the brand’s Facebook page or follow them on Twitter. By how much exactly? The survey shows that email subscribers outnumber Facebook “Likes” by an average ratio of 70-to-1, while email subscribers outnumber Twitter followers by 90-to-1.

So what does this mean for marketers wanting to engage with their customer base? Although Facebook and Twitter boast over a combined 700 million users (Facebook Stats, Tech Crunch), it’s time to return to where it all began: email. Whether it means creating an email marketing program altogether, or simply moving your “opt-in” button above the fold, email is a tool that cannot be ignored.

For information on how you can integrate email into your marketing mix with our real-time PerformanceExchange, click here. Further information from the Silverpop’s “Mocial Survey, How Companies Are Using Social, Mobile, Local and Email” survey can be found here.