Where do you think email is headed in 2011? Many people believed email was a thing of the past.  As it turns out, email is alive and kicking, ready to show off its strengths and capabilities.  Take Groupon’s success, for example, and how they use e-mail as the main channel to deliver their product to consumers.

Email is also experiencing tremendous growth on the mobile front. In Simms Jenkins’ article titled The Bandwagon Has Room, he notes that people spend more time on email than any other task on mobile Internet.  This has tremendous implications for advertisers, as almost half of every hour people spend on the mobile Internet is spent on email, which gives advertisers a fantastic opportunity to present value to their subscribers.

Considering the growth and potential of email, we at MediaTrust are excited that our recently released Performance Exchange connects advertisers with prospective new customers via targeted email.  Using MediaTrust’s PerformanceExchange—an online CPC bidding platform—the winning bidder’s text ads are dynamically generated in real-time, and advertisers pay only for quality consumers delivered to their landing page. For more information on the Performance Exchange check out this MediaTrust blog post.