Continuing our efforts to create an industry-leading platform, MediaTrust is proud to announce the release of our automated landing page optimizer.

Through regular updates and improvements to our technology, we are committed to providing our publishers with simple and effective tools that will help them increase their earnings.  Our Landing Page Rotator is an optimization tool, which is already available on a number of campaigns, with the list continuing to grow.  Just check the tracking section of your favorite campaigns and look for the “Optimize Landing Pages” check box.

The Landing Page Rotator is designed to ensure the traffic you generate is reaching the landing page that converts best for your type of traffic, automatically optimizing the results.  When activated, the tool performs a test on all incoming traffic in an effort to determine accurate conversion rates.  As conversion rates can vary greatly for each traffic source, the tests are performed on individual traffic sources rather than on network traffic as a whole.  The landing page with the highest conversion rate for each source is then served increasingly often.

Additionally, the tool continues to perform tests on a small subset of the traffic.  If any traffic source changes, with a resulting change in conversion rates, the optimizer will begin serving the page that performs best under the new conditions.  There is no need for any manual intervention.

The landing page report we recently released will help you monitor all of these changes.  Conversion rates and commission statistics are available for each landing page, making it very easy to track the lift provided by the landing page optimizer.  Simply monitor the landing page report on a regular basis, noting the conversion rates for each page and the total.  Over time the total conversion rate will increase, and you will clearly notice the larger amounts of traffic going to your top page.

In the competitive world of online marketing, optimization is becoming increasingly important and MediaTrust is pleased to be at the forefront.  Do not hesitate to contact your publisher manager if you have any questions.