Relevantly Speaking | Ian Fernando Tells it Like it is

It’s not often in the performance marketing space that you’ll find someone that will tell the truth to both networks and affiliates. Usually someone’s agenda prohibits them from telling someone what’s broken and how to fix it. I’ve met Ian Fernando a few times and every time he speaks his mind, regardless of how popular his opinion may (or may not) be. I got a chance to speak with him about his latest projects, the overhaul in the industry and how far he think lawmakers will go with some of this reform.

I’m also fired up about SXSW Interactive this week. In a few short weeks, I’ll be surrounded by some of the most innovative thinkers in the world of technology and business. If you missed my blog post titled “YOU Should Be Attending SXSW,” please give it a read.


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  • http://www.performancemarketingalliance.com.com Performance Marketing Alliance

    Ian
    what are you working on with the Twitter marketing platform. can you expand on your solution in the comments?

    Curious how many networks you work with. How many you will consolidate to and why those network. because of the offers, tools, service?

  • Ryan

    Gah you can’t even understand Ian, he sounds like his speech is under-developed..

  • http://www.facebook.com/people/Scott-Parent/615936190 Scott Parent

    Really Anonymous Ryan? I can understand him just fine. I’d pay close attention to what he says as well, he’s a smart guy with lots of info to offer.

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  • http://www.ianfernando.com Ian Fernando

    @PMA

    I try to find targeted users and guide them to proper interests of theirs base on their tweets. I also use it to easily do local targeted marketing, since twitter has a geo target function

    I want to work with maybe 5 networks and the ones I have really good relationships with. It doesnt matter on the payout because my relationship with them I know I can get what I need.

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