MediaTrust’s Top 10 Marketing Books of 2009
As the media world shifted platforms over the past decade, marketers and advertisers scurried to replace their traditional methods with innovative alternatives. In 2009, a handful of books popped up to untangle the mystery of connecting with contemporary audiences and building consumer trust. Here are ten of our favorite marketing books that came out this past year:
The Whuffie Factor
Tara Hunt
Marketing consultant Tara Hunt explores the concept of building online Whuffie (social capital) both for brands and individuals. Hunt focuses on word of mouth engagement, a strategy she calls Pinko Marketing. A breezy, entertaining read – a solid Freshmen effort from a young, creative Canadian.
Free
Chris Anderson
After introducing the concept of the Long Tail back in 2004, Chris Anderson returns, this time examining a different byproduct of online abundance – the rise of pricing models which give products and services away for free. How can this exist in a capitalist system? Free answers that question.
Crush It
Gary Vaynerchuk
Wine connoisseur Gary Vaynerchuk candidly exposes his recipe for web success in this quick, upbeat read. By customizing his career to match his own DNA, Vaynerchuk has built a multi-million dollar business, and successfully branded himself as the internet’s most passionate wino.
What the Dog Saw
Malcolm Gladwell
After fourteen years of staff writing for the New Yorker, author/sociologist Malcolm Gladwell has explored the most fascinating reaches of modern society. What The Dog Saw is a collection of his most memorable articles — adventures that not only thrill, but also engage the mind.
Super Freakonomics
Steven Levitt, Stephen Dubner
The two rogue economists behind the 2005 best seller Freakonomics continue their offbeat investigation of incentive-based decision making. Their subjects of study? Prostitutes, suicide bombers, drunk drivers and more. Who knew Economics could be so gritty?
Inbound Marketing
Brian Halligan, Dharmesh Shah
Hubspot founder Brian Halligan provides a How To guide for getting noticed on the web without spending a dime. This book gives a comprehensive overview of SEO, social media marketing, and everything else you need to expand your web presence at no cost.
Baked In
Alex Bogusky, John Winsor
Two of the advertising world’s leading creative directors team up to tear down the wall between production and marketing. According to their theory, future products must be designed with innovative marketing elements baked in, in order to survive the shifting media climate.
The Backchannel
Cliff Atkinson
Ever notice how audience members use their laptops or smart phones during live events to create their own conversation through social media? Atkinson describes methods for presenters to effectively harness this chatter, and use it to create more interactive presentations.
Trust Agents
Chris Brogan, Julien Smith
Two of social media’s biggest names join forces to demonstrate the impact, both positive and negative, that digital influencers can have on brands. This book, a mix of case studies, theories and tutorials, will help individuals build their digital integrity, and brands build their social value.
Why She Buys
Bridget Brennan
Women are responsible for 80% of all purchases in the US, but 90% of the marketing execs trying to reach them are men. Why She Buys delivers luminous insight into female purchasing patterns, while giving advice on respectfully marketing to today’s sophisticated woman.
Bonus – Marketing Book of the Decade:
The Tipping Point
Malcolm Gladwell
How does a fad become a phenomenon? In this marketing masterpiece, Malcolm Gladwell studies business sensations that emerged from humble origins, and dissects the fundamentals of their success. While the 2002 publication date may seem ancient, The Tipping Point is more relevant now than ever.
108 Comments, Comment or Ping
prakash kumar
i love the article
This comment was originally posted on rajnish3783’s posterous
Jan 3rd, 2010
coachdbrown
Soc Media Link: MediaTrust’s Top 10 Marketing Books of 2009 | Mediatrust Blog: Inbound Marke.. http://bit.ly/8Pz0fM
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Jan 4th, 2010
AffiliationTips
Affiliate Insider: MediaTrust’s Top 10 Marketing Books of 2009 http://bit.ly/80FAQf
by @MediaTrust
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Jan 4th, 2010
WontBeDenied
MediaTrust’s Top 10 Marketing Books of 2009 | Mediatrust Blog http://ff.im/-dKWSd
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Jan 4th, 2010
winnermindset
Top 10 Marketing Books of 2009 http://tinyurl.com/ycar7xy
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Jan 4th, 2010
eunicereyes2
MediaTrust’s Top 10 Marketing Books of 2009 | Mediatrust Blog: http://url4.eu/139mc
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Jan 4th, 2010
brendagranttt
MediaTrust’s Top 10 Marketing Books of 2009 | Mediatrust Blog: After introducing the concept of the Long Ta.. http://bit.ly/80FAQf
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Jan 4th, 2010
lykabrooks
MediaTrust’s Top 10 Marketing Books of 2009 | Mediatrust Blog: http://url4.eu/13ETr
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Jan 4th, 2010
groovemonkey
MediaTrust’s Top 10 Marketing Books of 2009 http://bit.ly/80FAQf
This comment was originally posted on Twitter
Jan 4th, 2010
mediatrust
Congrats @chrisbrogan @garyvee @missrogue @bridgetbrennan for being listed in in Top 10 Marketing books of 2009: http://bit.ly/7NEt8K
This comment was originally posted on Twitter
Jan 4th, 2010
AmericanCliche
@mediatrust ’s Top 10 Marketing Books of 2009: http://ping.fm/fJ7gm
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Jan 4th, 2010
missrogue
“A breezy, entertaining read – a solid Freshmen effort from a YOUNG, creative Canadian” I heart @mediatrust
http://bit.ly/7NEt8K
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Jan 4th, 2010
kenzei
MediaTrust’s Top 10 Marketing Books of 2009 http://tinyurl.com/ycar7xy #internetmarketing #affiliatemarketing
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Jan 4th, 2010
RFalzerana
AWESOME & Congrats @chrisbrogan @garyvee @bridgetbrennan + @missrogue for being part of Top 10 Marketing books of 2009: http://bit.ly/7NEt8K
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Jan 4th, 2010
JTMarCom
MediaTrust’s Top 10 Marketing Books of 2009 | Mediatrust Blog http://ow.ly/SDNa
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Jan 4th, 2010
MikeFrankel
@MediaTrust’s 10 Best Marketing Books of ‘09: http://ow.ly/SE1d @chrisbrogan @garyvee @missrogue @chr1sa @bogusky @gladwell
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Jan 4th, 2010
cliffatkinson
A big thanks to @mediatrust for selecting #BackchannelBook as one of MediaTrust’s Top 10 Marketing Books of 2009 http://bit.ly/5ONQoq
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Jan 4th, 2010
mediatrust
@cliffatkinson Excellent book! Glad to have you as part of the list! http://bit.ly/7NEt8K
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Jan 4th, 2010
KSilv
Amazon Kindle Contest! http://bit.ly/8k9BS0
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Jan 4th, 2010
KSilv
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 4th, 2010
dkaller
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 4th, 2010
uberVU - social comments
Social comments and analytics for this post…
This post was mentioned on Twitter by mediatrust: Ok, so you’ve been digging our Top 10 Marketing books, yes? Now, win them preloaded on a Kindle: http://bit.ly/4qIYl1…;
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Jan 4th, 2010
tonyramos
Blog @mediatrust names #BackchannelBook by @cliffatkinson among Top 10 Marketing Books of 2009 http://bit.ly/5ONQoq
This comment was originally posted on Twitter
Jan 4th, 2010
marketingabc
TOP 10 marketing books in 2009 (not ebooks!) http://bit.ly/70iPkg #marketing #book #tip
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Jan 4th, 2010
etty
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 4th, 2010
Sparksheet
We’re also sick of lists but this one is spot on http://bit.ly/5mXUjD 10 best marketing books of 2009
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Jan 4th, 2010
mediatrustpete
Top 10 Marketing Books of 2009 http://tinyurl.com/ycar7xy Congratulations @cliffatkinson @chrisbrogan @garyvee @missrogue @bridgetbrennan
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Jan 4th, 2010
CariBirkner
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 4th, 2010
Julian
How does “The Perfection of Marketing” by James Connor NOT make this list? Aside from Gary V’s book, it’s the only one I didn’t need to take a holiday to finish.
Jan 4th, 2010
erikbratt
Have you read any of these? >> Top 10 Marketing Books of 2009 http://is.gd/5Mn0o
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Jan 4th, 2010
jtwinsor
Thanks, Media Trust for making Baked In on of the top ten marketing books of 2009. http://bit.ly/5ONQoq @ bakedin
This comment was originally posted on Twitter
Jan 4th, 2010
nickgundry
There’s some good books on this list of the top 10 marketing books of 2009 http://bit.ly/5ONQoq
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Jan 4th, 2010
DIATEINO
Top ten marketing books of 2009 RT @RFalzerana http://bit.ly/7NEt8K via @bretones
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Jan 5th, 2010
_McLaughlin
MediaTrust’s Top 10 Marketing Books of 2009
http://bit.ly/5OFyaa
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Jan 5th, 2010
elaignelet
MediaTrust’s Top 10 Marketing Books of 2009 | Mediatrust Blog :
http://blog.mediatrust.com/2010/01/mediatrusts-top-10-marketing-books-2009/
This comment was originally posted on Twitter
Jan 5th, 2010
madhatterchica
i can’t afford 2 buy it so i’ll try 2 win it! RT @MikeFrankel @Mediatrust is giving away a Kindle based on my article: http://bit.ly/4qIYl1
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Jan 5th, 2010
kenzei
SWEET RT @leeodden This is clever: @mediatrust Win an Amazon Kindle Pre-Loaded with the Top 10 #Marketing Books of 2009 http://bit.ly/8YDVMp
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Jan 5th, 2010
oldschoolseo
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 5th, 2010
ifficient
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://htxt.it/OLe5 #ASW10
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Jan 5th, 2010
Crazy_Indians
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 5th, 2010
Aurobind
Tweeted at http://twitter.com/Crazy_Indians
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Jan 5th, 2010
Khalilbm
Top ten marketing books of 2009 via @DIATEINO http://bit.ly/7NEt8K
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Jan 5th, 2010
ATGbrew
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 5th, 2010
merylkevans
Reading it, good so far! RT @cliffatkinson Thks to @mediatrust for adding #BackchannelBook MediaTrust’s Top Mrktg Books http://bit.ly/5ONQoq
This comment was originally posted on Twitter
Jan 5th, 2010
andrew wee
Interesting choices, although i think their having occupied a position in amazon/new york times bestsellers lists is a credit to their populist appeal vs marketing value.
I would’ve gone with more direct response marketing-oriented choices especially for the affiliate crowd. Maybe something by Dan Kennedy, Joe Sugarman, Melvin Powers, which will have a direct correlation to your marketing ROI.
Jan 6th, 2010
Scott Parent
Andrew,
I suppose a list like this is always going to be subjective about who should be on it. We purposely chose books that appealed to a broad audience and focused on building blocks of great marketing as opposed to step by step how-to’s in the affiliate space. We think there’s room for both types of approaches and often offer content of step by how-to’s in the space.
Thanks for taking the time to comment.
Jan 6th, 2010
herberts
MediaTrust top 10 marketing books of 2009 @Bibale http://bit.ly/4vEVB2 (http://bit.ly/5ONQoq)
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Jan 6th, 2010
Arthur Jones
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
Jan 7th, 2010
SEO Services
Many are the new ones for me, i didn’t even heard their names before.
Jan 8th, 2010
amanda_pants
How many have you read? I have 4. RT @bhalligan: MediaTrusts top 10 Marketing books of 2009: http://bit.ly/5ONQoq
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Jan 8th, 2010
mattiasmac
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 8th, 2010
raygunmedia
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 8th, 2010
iFangirl
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 8th, 2010
Zeeniel
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 8th, 2010
BuzzSG
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 8th, 2010
chinadolls1021
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 8th, 2010
GamerFortune
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 9th, 2010
glf80
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 9th, 2010
kjm6r
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 9th, 2010
Saauce
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 9th, 2010
Thomas
Thanks, missed a few of these and have added them to my Amazon wish list.
Jan 11th, 2010
mlcfactor
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 12th, 2010
mobsmabley
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 12th, 2010
markjstonham
Great Marketing book recommendations to inspire you for 2010, from Media Trust http://bit.ly/7NEt8K
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Jan 12th, 2010
Debra Broderick
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 12th, 2010
uberVU - social comments
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Jan 13th, 2010
social media marketing
Many of these books are already read can you incude something more valuable books.
Jan 13th, 2010
kenzei (Kenzei)
Relevantly Speaking – Talking Printing and the Internet with Adsme http://tinyurl.com/yccxqb8 #website #advertising
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Jan 14th, 2010
getinandgo
Attendance at #ASW10 + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1
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Jan 15th, 2010
getinandgo
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 15th, 2010
akritical
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 15th, 2010
alluringmystery
Attendance at ASW @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 15th, 2010
rimah_02
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 16th, 2010
James_Rock
Top 10 marketing books of 2009 – looks like word-of-mouth and socialmedia are top of the pops : http://ow.ly/XnVB (courtesy @NealSchaffer)
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Jan 17th, 2010
mediatrust
Unfortunately #ASW10 is over, but there’s still time to enter our contest: Amazon Kindle loaded w/ Top 10 Mktg Books: http://bit.ly/4qIYl1
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Jan 20th, 2010
Collin - Media Buying
Kindles can not be used outside the US though. Nice contest though!!
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Jan 20th, 2010
AffiliationTips
Affiliate Insider: Amazon Kindle Contest! http://bit.ly/4sPWRc by @MediaTrust
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Jan 20th, 2010
Scott Parent
They can’t be used outside the U.S. – Wow, I had no idea. Thanks for the head’s up.
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Jan 20th, 2010
sarajanetodd
MediaTrust’s Top 10 Marketing Books of 2009: http://bit.ly/5ONQoq (Congrats, @cliffatkinson! #backchannelbook)
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Jan 20th, 2010
Scott Parent
FYI – Turns out the Kindle can be used outside the U.S. The wi-fi feature won’t work to download books, but you can buy them from your computer and transfer them that way.
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Jan 21st, 2010
mediatrustpete
Amazon Kindle Contest! Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009 http://tinyurl.com/ybs4oqs #ppc #seo #sem
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Jan 21st, 2010
mwestenburg
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 21st, 2010
ttennheat
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 21st, 2010
kenzei
Amazon Kindle Contest! Win an Amazon Kindle Pre-Loaded with the Top 10 #Marketing Books of 2009 http://tinyurl.com/ybs4oqs #ppc #seo #sem
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Jan 21st, 2010
plibb
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 21st, 2010
whitbord
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
Sharon B
Love to read, love the Kindle, would love to win one.
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Jan 23rd, 2010
TYinYVR
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
ellen6112
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
buzz8
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
k12zeaznboii
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
kdkdkd
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
Jacaclawless
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
Superfrugalette
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
kotekbug
Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
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Jan 23rd, 2010
Kimberly P
Tweeted!
http://twitter.com/Dakotasmom46/status/8125731536
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Jan 23rd, 2010
RFalzerana
Sure! RT @srjohannes: Attendance @#ASW10+@MediaTrust list of Top 10 Marketing books of ‘09= becoming a better marketer! http://bit.ly/5ONQoq
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Jan 23rd, 2010
iPhone Application Developers
No doubt Marketing is become one of the effective strategy for brands. Nice info
Mar 12th, 2010
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