Headline: 2010 consumer spending outlook: more of the same.

Details: Neilsen recently reported, that while the Obama administration is promoting some improvements in technical economic metrics, those improvements have not made their way down to the consumer. Hence consumers are still wary of spending on credit and are still acting very thrifty. The full read is HERE. Some of the relevant highlights to the performance marketing channel:

1. While economic indicators point to a technical recovery, a fair number of looming issues have yet to be addressed.

2. New-found thriftiness will continue. Almost one-third of consumers (30%) say that they will use credit less even when conditions improve with 19% saying that they intend to save more money.

3. For the first three quarters of 2009, Inmar reported that manufacturer coupon redemptions were up 26%.