Headline: Senior Surfers becoming a bigger wave.

Details: Neilsen reports that senior online useage is way up year over year. This means that the demographics of the web are changing — there are more older people on the web looking for products ans services. We believe that our predictions about continued spending in health & personal care products as well as entertainment products will be supported by this demographic’s growth. For an example of a couple of offers that appeal to this demographic on the MediaTrust Platform, look no further than the Zagat Wine Club (2530) and the Songbird Disposable hearing aid (2371).

A Few Highlights:

In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009.

Time spent on the Internet by seniors increased 11 percent in the last five years, from approximately 52 hours per month in November 2004 to just over 58 hours in 2009 .

The over 65 crowd represents about 13% of the total population and with this increase in online usage, they are beginning to catch up with their offline numbers

Full Article HERE.