Top 10 Predictions for Digital Marketing in 2010
As we wrap up 2009, we’ve been reflecting a lot around the various MediaTrust offices (and beyond) about what’s transpired in 2009. We’ve taken those event and tried to synthesize them into a roadmap for where we think 2010 may lead us. In addition to some pretty smart people at MediaTrust, we also collaborate with some superstars in our industry. In fact, you’ve probably read some of their writing right here on the blog. To that end, I put out a call just before Christmas for people to submit their predictions for the new year. I gathered those ideas and took what I feel are the best, most relevant ones and created a top 10 list.
First, here are our contributors:
Hamlet Batista: SEO Guru – Creator of RankSense.
Peter Bordes: CEO, MediaTrust
Trip Foster: CMO, MediaTrust
John Marbach: Uber-Affiliate – Former MediaTrust Intern
Andrew O’Halloran: Chief Privacy Officer, Cypra Media
Mike Stocker: CEO, Kenzei
…And now, the Top 10 predictions for digital marketing in 2010:
10. 2010 will mark the death of traditional link building and more organic search marketers moving to “brand building” and learning/doing more social media marketing not just to attract links. (Hamlet Batista)
9. Spending for online video advertisements will continue to increase due to the expanding amount of feature programs now available online. (John Marbach)
8. Deliverability results will diverge significantly more in the email marketing space – between those senders that get good marketing and those that don’t – with subscriber engagement playing an ever-increasing and more sophisticated role in sender reputation and deliverability. A low complaint rate, which says nothing about how engaged one’s audience is, may have gotten many senders by in the past but won’t cut it deliverability wise into 2010 and beyond. (Andrew O’Halloran)
7. Outside investment and deeper tier 1 and 2 advertiser involvement in the Performance Marketing channel will not occur until the regulation and fraud issues are resolved and it’s obvious who the “good guys” are. (Trip Foster)
6. Mergers, acquisitions and ipo’s will drive the markets next round of aggregation. Creating the next generation of emerging super-platforms that offer diverse integrated end to end solution sets. The winners will be those who take a fully integrated ecosystem approach that harnesses the data to create smarter systems, not the ones that are pure roll ups. (Peter Bordes)
5. Google announced they will release a new, faster index early in 2010. They already introduced realtime search and personalized search for everybody. I predict realtime indexing. You will be able to find new content in Google’s index within seconds of the content being published by a trusted source. (Hamlet Batista)
4. Increasing convergence between online and offline marketing. There will be much more integration between these channels – direct mail will drive consumers increasingly to websites, websites will utilize call centers more and more, and TV will tie in and drive more traffic online. (Mike Stocker)
3. Consumers will begin to see much more relevant online advertisements due to expanding ad-targeting capabilities, which will be drawing from social media profiles in particular. (John Marbach)
2. Transition from “mass” media to “me” media will accelerate as the consumer becomes more powerful. The consumer is king and the marketers who empower the consumer to transact, instead of trick them, will win. This signals a market shift to focus on “quality” and “lifetime value” which will enable brands to enter the performance marketing industry in a meaningful way. (Peter Bordes)
1. The Performance Marketing industry will self-regulate and split into two general groups: the compliant and the non-compliant. Dollars will follow accordingly (Trip Foster)
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So there you have it. What do you think? Agree? Disagree? Leave a comment.
23 Comments, Comment or Ping
mediatrust
Our Top 10 predictions for digital marketing in 2010: http://ping.fm/vZl2n Agree? Disagree?
This comment was originally posted on Twitter
Dec 31st, 2009
affiliatesprout
Top 10 Predictions for Digital Marketing in 2010 http://bit.ly/4VlGTR
This comment was originally posted on Twitter
Dec 31st, 2009
AffiliationTips
Affiliate Insider: Top 10 Predictions for Digital Marketing in 2010 http://bit.ly/8HbCjr
by @MediaTrust
This comment was originally posted on Twitter
Dec 31st, 2009
Herwig Konings
Great stuff! Let 2010 come!
Dec 31st, 2009
MarylandWebMktg
Top 10 Predictions for Digital Marketing in 2010 | Mediatrust Blog: Increasing convergence between online and offli… http://bit.ly/55h9Gw
This comment was originally posted on Twitter
Dec 31st, 2009
trip_foster
predictions for 2010: http://bit.ly/4XTsVM
This comment was originally posted on Twitter
Dec 31st, 2009
MarketingTribe
Looking at: “Top 10 Predictions for Digital Marketing in 2010 | Mediatrust Blog” ( http://bit.ly/7SNZF3 )
This comment was originally posted on Twitter
Jan 1st, 2010
mediatrustpete
Top 10 Predictions for Digital Marketing in 2010 http://tinyurl.com/yatp8uj the @medeiatrust blog team crystal ball #internetmarketing
This comment was originally posted on Twitter
Jan 1st, 2010
mediatrustpete
Top 10 Predictions for Digital Marketing in 2010 http://tinyurl.com/yatp8uj the @mediatrust blog team crystal ball #affiliatemarketing
This comment was originally posted on Twitter
Jan 1st, 2010
T.J. Prebil
Nice collection of predictions. Thanks for posting!
Jan 1st, 2010
NeoGamesPartner
http://bit.ly/4XTsVM
This comment was originally posted on Twitter
Jan 3rd, 2010
NeoGamesPartner
big trends for Digital marketing in 2010 http://bit.ly/4XTsVM
This comment was originally posted on Twitter
Jan 3rd, 2010
kenzei
reading @mediatrust ” Top 10 Predictions for Digital Marketing in 2010 ” http://tinyurl.com/yatp8uj spot on predictions #internetmarketing
This comment was originally posted on Twitter
Jan 4th, 2010
mediatrust
Did you see our Top 10 predictions for 2010?” http://ping.fm/hf1q9
This comment was originally posted on Twitter
Jan 4th, 2010
twins5211
top 10 predictions 2010.@mediatrusta http://tinyurl.com/yatp8uj # 4 convergence of on/ off line marketing- direct mail driving traffic 2 web
This comment was originally posted on Twitter
Jan 4th, 2010
MichDe
Top 10 Predictions for Digital Marketing in 2010 v:@Mediatrust http://su.pr/2ax1ZR
This comment was originally posted on Twitter
Jan 5th, 2010
anthodges
Interesting read: Top ten predictions for Digital marketing in 2010 – http://bit.ly/6mfreo
This comment was originally posted on Twitter
Jan 12th, 2010
dog owner
A dog’s life with a rich life experience can be shared. In order to love dog and one lucky company to maintain human relations, dogs must learn to live in our human world. Relationships between people and their dog experts, as well as a responsible dog owner. We believe that dog owners take action and be responsible for their dog’s behavior.
Jan 13th, 2010
Professional Myspace Designers
Number 10 and number 4 I think will definatelly come true, it makes sense but I think social media will be used more as a way of generating traffic but link building can be achieved easily with social media even if the links are no follow, it will become important to have fans who will give you a backlink in exchange for something of value.
Offline and online will definatelly become more closelly related, I think marketing channels will actually merge and customers will be taken through a series of online and offline experiances, multiple channels will hammer home advertising, offline will be more for brand building but online will enable faster customer feedback and interactivity, it also provides better tracking.
Aug 23rd, 2010
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