Performance Marketing Becoming More Popular and Less Restrained
Today I read a very well written article that is worth sharing. The article was written by Jonathan Shapiro of IMEDIA. The author intuitively outlines the value proposition of Performance Marketing to advertisers. The article nicely illustrates how the shift in popularity of the performance channel means that the budget process as we (marketers) know it will change to accommodate our performance marketing initiatives. Performance marketing is a direct response tool that in most cases is a below-the-line expense that can be continually stoked as the ROI is proven. If the marketer is driving demonstrable ROI, he should have no problems showing the CFO an argument to keep spending. Below is a quote from the piece that should entice you to read on:
Online advertising and the performance marketing revolution that has helped fuel its growth has enabled CMOs to figuratively buy $10 bills for $5 each. Good performance marketing online offers the opportunity to spend adverting and marketing dollars that create demonstrable profits at a predictable and repeatable rate.
I am interested in feedback from marketers on the subject, so chime in below!
12 Comments, Comment or Ping
AffiliationTips
Affiliate Insider: Performance Marketing Becoming More Popular and Less Restra.. http://bit.ly/8jNNOs
by @MediaTrust
This comment was originally posted on Twitter
Dec 18th, 2009
affiliatesprout
Performance Marketing Becoming More Popular and Less Restrained http://bit.ly/77BG8B
This comment was originally posted on Twitter
Dec 18th, 2009
John Marbach
This is a great read, especially for advertisers that have just recently been introduced to performance marketing. I strongly agree with his argument stressing that the internet is a dynamic marketplace: “Managing a portfolio of multiple, evolving media types (search, display, email, co-registration, affiliate, etc.) with different conversion characteristics.”
I think there will be many more advertisers in the same situation as the American Laser Center, who see record sales, and profit, due to their performance marketing initatives.
Dec 18th, 2009
Chris Kramer
Great article, we’ve been lucky in our 10 year history to have lots of clients who are thrilled to buy those $10 bills for $5 all day long. Nice to see a positive article on the performance marketing segment.
Dec 18th, 2009
mediatrustpete
Performance Marketing Becoming More Popular and Less Restrained http://tinyurl.com/yaoycw2
This comment was originally posted on Twitter
Dec 18th, 2009
kenzei
Performance Marketing Becoming More Popular and Less Restrained http://tinyurl.com/yaoycw2 #internetmarketing
This comment was originally posted on Twitter
Dec 18th, 2009
peter bordes
There is a significant next wave of growth and business heading into the performance marketing industry. GSI Commerce buying Pepperjam is just one on many good examples of whats coming.
agencies and fortune 1000 brands are all either entering for the first time OR re entering having tried it and having a so-so experience.
we need more technology and consistency in QUALITY volume for these types of advertises. It is essential in order for our industry segment to realize its full potential.
Dec 20th, 2009
Teressa
Great article i want to share this link with colleagues this ca help us get some deals closed with sponsors
Nice
Dec 27th, 2009
Scott Norwalk
Peter,
Thanks so much for your post. This article was actually written by Jonathan Shapiro, the CEO of Mediawhiz. We at Mediawhiz are working everyday to redefine performance marketing. Everyday we succeed as well.
-Scott
Dec 27th, 2009
Promotional Products
Than you for this great read. I am going to pass this along to a few people I know. Performance marketing is becoming wildly popular in our context.
Dec 28th, 2009
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