Relevantly Speaking – November 11, 2009
Fresh off the road from ad:tech New York, we’re armed with a dozen or so great interviews that we shot from the exhibit hall floor. The first piece we want to show you is an interview with Mike Stocker, CEO of Kenzei. Mike talks about the current state of email marketing as well as the unique way that Kenzei prices their offerings.
Don’t forget to check out the next installment of our MTU Video Webinar series. It’s a presentation that Dush Ramachandran of Clickbank gave at Affilicon in Israel this summer. If you’ve ever been curious about digital products or just want to learn more about Clickbank, you’ll want to check this out. It goes live on our blog on Monday, November 16th.
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7 Comments, Comment or Ping
affiliatesprout
Relevantly Speaking – November 11, 2009 http://bit.ly/13sVJh
This comment was originally posted on Twitter
Nov 11th, 2009
mediatrust
This week on Relevantly Speaking we’re talking to @kenzei ’s Mike Stocker about email marketing: http://ping.fm/1FnFP
This comment was originally posted on Twitter
Nov 12th, 2009
Peter Bordes
Here is a list of the CRM email services that Kenzei has. Mike didnt get into all the many things their platform does. FYI we use this platform and id delvers exceptional ROI
Kenzei is a performance marketing CRM platform and services business that enables advertisers & marketers to mail relevant, engaging email to their customers. Kenzei offers four email services that help companies monetize their visitors. Advertisers only pay for results when a leads or sale occurs.
The four services on the Kenzei platform include:
1.
ConversionMail : uses multi-step pages for a sign up or purchase process and has the concept of an abandoned visitor. Implemented for Lead-Generation clients with a 2 or 3 step form as well as Continuity Marketers with a 2 or 3 step form. ConversionMail increases ROI by recapturing drop off traffic and abandoned forms & shopping carts.
2.
ConversionMailRemarketingMail : for any Advertiser that collects data. This service allows the Advertiser to monetize their collected data by sending upsell and cross-sell offers to their data. RemarketingMail is different from standard list management in that it mails the Advertiser’s own in house offers to the data.
3.
ConversionMailLifetimeValueMail : for any Advertiser that wants to extend their relationship with the consumer via relevant follow up messages including newsletters, helpful advice emails, offers of discounts to come back and shop.
4.
ConversionMailMailConfirm : for any Advertiser launching a new product who needs to gauge the quality of traffic quickly by emailing customers to ensure that they are valid customers of high quality.
Nov 13th, 2009
kenzei
Kenzei CEO Mike Stocker Video Podcast Interview @adtech NYC on the furture of #emailmarketing http://ping.fm/1FnFP #adtech #marketing
This comment was originally posted on Twitter
Nov 14th, 2009
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