I’ve been sitting at my desk this morning checking off items on my to-do list. Tomorrow morning I’m on the first flight out of Santa Barbara headed to New York for ad:tech. I’ll be joining a host of other members of the MediaTrust team, but my job is a little different from my colleagues.

While most of our team will be there in a sales or buisness development capacity, I’m attending in a more journalistic role. Over the course of the conference I’ll be interviewing more than a dozen companies about their products and services and how it impacts the digital marketing space – you’ll see many of those interviews in the weeks following on Relevantly Speaking. But more importantly, I’ll be looking for trends and technologies that will be shaping the way we do buisness in six months or a year. What companies should we be partnering with at MediaTrust? Who can help our publishers raise their conversion numbers? What types of technologies can help our advertisers better target their campaigns?

Because I’m on the press list for ad:tech, I have been getting dozens of emails from PR folks asking me if I’d like to interview their clients. Some of them have interesting stories and compelling technology, while others are form emails that simply pass along their generic press releases. With the volume of companies competing for attention, you need to do better than that. So, if you are part of a company that will be at ad:tech and are looking to share your story, feel free to email me at sparent AT mediatrust DOT com and tell me what makes your organization interesting. Tell me why we’ll be reading about you in six months. Those are the types of companies I want to talk to in New York. I hope you’ll reach out to me.