Headline: Mobile Spending continues to heat up: Entertainment takes the top spending vertical honors.

Details: For those of you taking advantage of the mobile handset in your marketing efforts, you should take a look at this article. According to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report, Entertainment took top honors, with other performance marketing categories such as dating, telco, finance, edu and travel landing in the top ten. As you all know, the targeting opportunities abound on the mobile web – good article HERE.

The Mobile web offers a great opportunity for performance marketing and many leading-edge publishers are already in, so let us know what you are doing to leverage this channel!

The entire list of verticals:
1. entertainment (motion picture, music, games)
2. portals and directories
3. dating
4. CPG
5. retail and restaurants
6. telecommunications
7. armed forces
8. finance
9. education
10. travel

“According to Nielsen, the U.S. mobile Web now reaches 64.1 million users, which offers an even greater opportunity for advertisers to reach and target mobile consumers as we enter the fourth quarter,”

Full article HERE.