Headline: Demographics: The Average US consumer has gone missing…

Details: The predictions to the 2010 census written by famous demographer Peter Francese of WPP’s Ogilvy & Mather has some great tidbits in it that are highly relevant to publishers of all sizes, especially as we see the online audience change. Check out the link to the article on Ad Adage HERE.

One teaser to get you over to the article:

“The concept of an ‘average American’ is gone, probably forever…The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”