Headline: Game on! Get ready for the Holiday Season!

Details: The National Retail Federation says that online shopping should account for ~5% of retail sales this year (or $156.1 billion, up from $141.3 billion a year ago). While the total holiday retail sales number for the year may decline just slightly (1%), the online channel is expected to grow by over $10 Billion! The article also points out that 85% of shoppers will shop online, and 69% plan to make an online holiday purchase. To capitalize on this data, reach out to your publisher manager to find the hottest holiday offers set up your campaigns today!

More HERE.