Comments on: Weekly Intel Report http://blog.mediatrust.com/2009/10/weekly-intel-100609/ an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions Wed, 17 Mar 2010 21:08:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Peter Bordes http://blog.mediatrust.com/2009/10/weekly-intel-100609/comment-page-1/#comment-9613 Peter Bordes Fri, 16 Oct 2009 22:59:59 +0000 http://blog.mediatrust.com/?p=1862#comment-9613 BTW forgot to add this a great example of a association being late to the party and being reactive instead of proactively heading this off. we as an industry cant wait for regulation to come from a gov body that does not know the ins and outs of our business. we have to get in there ahead of this and help them. BTW forgot to add this a great example of a association being late to the party and being reactive instead of proactively heading this off.

we as an industry cant wait for regulation to come from a gov body that does not know the ins and outs of our business. we have to get in there ahead of this and help them.

]]> By: Peter Bordes http://blog.mediatrust.com/2009/10/weekly-intel-100609/comment-page-1/#comment-9612 Peter Bordes Fri, 16 Oct 2009 22:50:56 +0000 http://blog.mediatrust.com/?p=1862#comment-9612 IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality NEW YORK, NY (October 15, 2009) — The Interactive Advertising Bureau (IAB ) today called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinions and commentary of bloggers and other participants in social media, saying the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades. In an open letter to FTC Chairman Jon Leibowitz, Randall Rothenberg, the President and CEO of the IAB, called the FTC's distinction between offline media and online media, "constitutionally dubious." this is getting interesting! i never would have seen the IAB taking this kind of stance http://www.iab.net/insights_research/public_policy IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality

NEW YORK, NY (October 15, 2009) — The Interactive Advertising Bureau (IAB ) today called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinions and commentary of bloggers and other participants in social media, saying the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades. In an open letter to FTC Chairman Jon Leibowitz, Randall Rothenberg, the President and CEO of the IAB, called the FTC’s distinction between offline media and online media, “constitutionally dubious.”

this is getting interesting! i never would have seen the IAB taking this kind of stance http://www.iab.net/insights_research/public_policy

]]> By: Trip Foster http://blog.mediatrust.com/2009/10/weekly-intel-100609/comment-page-1/#comment-9517 Trip Foster Wed, 07 Oct 2009 16:57:46 +0000 http://blog.mediatrust.com/?p=1862#comment-9517 More coverage here in the New York Times: http://www.nytimes.com/2009/10/06/business/media/06adco.html?_r=1 More coverage here in the New York Times: http://www.nytimes.com/2009/10/06/business/media/06adco.html?_r=1

]]> By: gregiszler (Greg Iszler) http://blog.mediatrust.com/2009/10/weekly-intel-100609/comment-page-1/#comment-9504 gregiszler (Greg Iszler) Wed, 07 Oct 2009 03:08:35 +0000 http://blog.mediatrust.com/?p=1862#comment-9504 RT <a rel="nofollow" href="http://twitter.com/mediatrustpete">@mediatrustpete</a>: FTC updates endorsement and testimonial guidelines. Must read for bloggers and marketers http://tinyurl.com/yccn4p3 RT @mediatrustpete: FTC updates endorsement and testimonial guidelines. Must read for bloggers and marketers http://tinyurl.com/yccn4p3

]]> By: mediatrustpete (peter bordes) http://blog.mediatrust.com/2009/10/weekly-intel-100609/comment-page-1/#comment-9505 mediatrustpete (peter bordes) Wed, 07 Oct 2009 03:04:36 +0000 http://blog.mediatrust.com/?p=1862#comment-9505 FTC updates endorsement and testimonial guidelines. Must read for bloggers and marketers http://tinyurl.com/yccn4p3 #onlinemarketing FTC updates endorsement and testimonial guidelines. Must read for bloggers and marketers http://tinyurl.com/yccn4p3 #onlinemarketing

]]> By: PPCpimps http://blog.mediatrust.com/2009/10/weekly-intel-100609/comment-page-1/#comment-9508 PPCpimps Tue, 06 Oct 2009 20:28:13 +0000 http://blog.mediatrust.com/?p=1862#comment-9508 It would be nice if the FTC, when handing down their rulings, would give clear and concise instructions on how to disclose so that it is not left up to interpretation. It would be nice if the FTC, when handing down their rulings, would give clear and concise instructions on how to disclose so that it is not left up to interpretation.

]]> By: Tweets that mention Weekly Intel Report | Mediatrust Blog -- Topsy.com http://blog.mediatrust.com/2009/10/weekly-intel-100609/comment-page-1/#comment-9499 Tweets that mention Weekly Intel Report | Mediatrust Blog -- Topsy.com Tue, 06 Oct 2009 16:55:56 +0000 http://blog.mediatrust.com/?p=1862#comment-9499 [...] This post was mentioned on Twitter by MediaTrust and Scott Parent. Scott Parent said: Are you a blogger, podcaster or marketer that does testimonials or endorsements? Must-read FTC guidelines update: http://ping.fm/5Q3e5 [...] [...] This post was mentioned on Twitter by MediaTrust and Scott Parent. Scott Parent said: Are you a blogger, podcaster or marketer that does testimonials or endorsements? Must-read FTC guidelines update: http://ping.fm/5Q3e5 [...]

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