Our friends at Revtrax have appointed MediaTrust’s Peter Bordes to its advisory board.

Revtrax provides unique solutions to help multi-channel merchants track the effectiveness of online advertising on offline transactions occurring in their physical stores. Revtrax is helping shape the future of digital direct marketing by bridging the offline world with online advertising. RevTrax turn-key platform tracks in-store revenue generated from existing paid search, display, email, rich media, and other online advertising campaigns.

“We are very excited about Peter’s decision to join our advisory board. His industry expertise and passion for innovation within performance-marketing industry make him an asset to our team. We look forward to forging a deeper partnership with the MediaTrust organization as we endeavor collectively to deliver additional value to advertisers and publishers within the performance marketing segment.”

For more information about revtrax, please goto: www.revtrax.com