Relevantly Speaking – October 7, 2009
This week we’ve got a lot of MediaTrust items to cover. To help me with the heavy-lifting, my daughter Emma helps me open the show.
We’ve retired the name Advaliant – we’ll explain what that means and how you might deal with that “break-up.”
We’re also shining a light on the amazing work that our product and engineering teams have done with enhancements to our platform, including better campaign and statistics reporting and platform help documentation. See the complete list HERE.
Finally, we’re discussing the FTC’s revisions this week to their testimonial and endorsement policy for advertisers.
Download or watch using Quicktime: iPod | Hi-Definition
Subscribe (FREE) to the show in iTunes: iPod | Hi-Definition
Like what you see? Sign up to be an affiliate!
5 Comments, Comment or Ping
mediatrust
This week we’re “breaking up” with Advaliant. Plus, we talked FTC rulings about bloggers and marketers: http://ping.fm/ce7zV
This comment was originally posted on Twitter
Oct 7th, 2009
mediatrustpete
Relevantly Speaking Video : All New MediaTrust.com , FTC introduces New Online Marketing Guidelines http://tinyurl.com/yf3ruy3 #podcast
This comment was originally posted on Twitter
Oct 9th, 2009
Peter Bordes
Scott… love the new protege in the opening and the MT t-shirt.
Oct 9th, 2009
Scott Parent
Thanks Peter. I think she could be the next host of Relevantly Speaking. She’s clearly a natural on camera – she just has to get that “talking” thing down.
Oct 9th, 2009
Peter Bordes
btw i like the show when you wear your MT shirts. t-shirt and the might MT bowling shirt
Oct 19th, 2009
Reply to “Relevantly Speaking – October 7, 2009”