October is a big month for us here at MediaTrust. Effective today, we are officially retiring the Advaliant name. In an effort to simplify our brand and our communications, our company and our platform will be known simply as “MediaTrust.”

If you’re a current publisher with us, very little will change about how you work with us. One small change is the URL to login to the platform. Starting now you’ll want to update your bookmarks to: publisher.mediatrust.com. You’ll continue to enjoy the same great technology, stellar offers and, of course, our top-notch customer service.

Speaking of great technology, we’ve got some product enhancements to tell you about:

New! Campaign Reporting API

In addition to the APIs for accessing the Stats, Sub ID and Sub ID Detail Reports, we have added a new Campaign Report API for accessing campaign details. Visit the API Access tab in your user profile for more information on accessing the API.

Statistics Reporting API

This API provides publishers with the ability to call their Stats, Sub ID and Sub ID detail reports programatically. This API capability is leveraged by publishers to pull their traffic data into custom and third party tracking, reporting and optimization systems. The API is also leveraged by service providers like Tracking202 and AffMeter to aggregate stats for publishers across multiple networks.

New! Platform Help

We now have help documentation available throughout the platform. You’ll see the link in the upper right corner of each page to access background information and tips on using the MediaTrust platform.

New Site

Finally, if you head on over to the mothership - mediatrust.com – you’ll notice a brand-spankin’ new site. This has been a significant effort over the last few months to complement our brand transition, but also help communicate what we do and how we’re different in a more succinct and digestable way. We’ll hope you’ll take some time to check it out.

We are very excited about these updates as they illustrate our commitment to innovation and also ensure that our publisher partners have the tools and support they need to create successful campaigns. We are excited about these changes and the many to come over the next few months. Let us know what you think!