Headline: Transparency is the new Black

Details: One of the obvious benefits of more information via the web is that more people talk, and when more people talk online, the truth comes out faster. Given the inevitability of the truth, the corporate world is waking up to adopting transparency as a necessity in pricing, opinions and business standards to meet consumers new transparency expectations. This transparency movement has obvious effects on our industry: Advertisers are more adamant about seeing who is running their campaigns to make sure their brands are safe: the better networks are becoming transparent about their privacy, blogging and data policies: and some forward-thinking publishers are being more transparent about their practices and quality.

The implications of this transparency trend are much broader and deeper than those mentioned above, and we highly recommend reading up on the trend. Conveniently, the smart folks over at trendwatching.com have put together great research focusing on this trend. When you have a moment, its a great read. The report will help affiliate marketers and pay-for-results advertisers everywhere to envision the future of our industry and how we will market products and services.

Link: http://trendwatching.com/briefing/