Relevantly Speaking – August 26, 2009
by Scott Parent : Aug 26, 2009
This week we’re talking about eBay Partner Network’s new Quality Click Pricing. We even wrote about it. Is it a revolutionary step forward or a disaster waiting to happen? We’d love your feedback.
We’re also checking in with the Performance Marketing Alliance’s Rebecca Madigan to talk about offline performance marketing and why our industry needs to grow up.
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12 Comments, Comment or Ping
Gene Phillips
Scott,
Good video post. Nice!
I find Rebecca to be quit brilliant in this interview, though I disagree with her on a few minor points.
Im not too certain about all this passing the milk glass around transpairency stuff. Companies need too maintain a cartain amount of privacy and revenue ownership in what they innovate.
The advertiser’s in tier 1 that I speak with basically have this same montra.
As for growing up, personally some my best innovations in marketing have actually come to me while riding my unicycle and playing heavy metal guitar” seriously”. I’m in my mid 40′s and will never grow up. Its also that same for the innovations of some of our industry associates, most of our industries most awesome, inspiring innovations have evolved while messin around in almost child like ideas and experiments. I can name about 5,000 of those marketing innovations, but I won’t bore you.
I believe that branding advertisers wanting to come into the performance marketing space should spend a great deal of time weeding out who to work with and who not to work with on the performance side. Which in my experiance seems to be true with how most tier 1 advertisers approach performance marketing. Caution is always best..
Its like any industry really’ there is the good and the bad. If everyone was good at this business it would be like a world of genius’s how boring!!
The positve here for great marketers out there in TV land, is that an advertiser who has spoken to enough idiots quickly gains the knowledge of who is worth hiring and who is not.. I love being the last call…
Cheers – This blog rocks!!!
Aug 26th, 2009
mediatrustpete
This week’s Relevantly Speaking: eBay Partner Network taking a step forward or back? Plus, why we need to grow up: http://tinyurl.com/kl7ms9
This comment was originally posted on Twitter
Aug 27th, 2009
Hkonings
This week’s Relevantly Speaking: eBay Partner Network taking a step forward or back? Plus, why we need to grow up: http://tinyurl.com/kl7ms9
This comment was originally posted on Twitter
Aug 27th, 2009
pmalliance
Performance Marketing Alliance talks about offline performance marketing & why our industry needs to grow up http://tinyurl.com/kl7ms9 #pma
This comment was originally posted on Twitter
Aug 28th, 2009
zhangdan
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Aug 31st, 2009
VVS-Hedestoker
Very interesting stuff, Thank you very much for sharing.
Aug 31st, 2009
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