How often do you think of Canada when thinking about promoting your performance based campaigns? Does it even register on your radar when you’re planning your Adsense, media buying or social media buying strategies? Well here is some information that will hopefully entice you to think of the Great White North as a lucrative market when planning your next promotional strategy.

According to our advertisers in the diet and nutracutical (colon, acai, etc.) verticals, 25% – 30% of their overall North American sales come from Canada. That is a HUGE number when you think about it. If you’r generating 100 sales per day on that Colon offer you’re pushing in the U.S., you could potentially generate an additional 20 – 30 leads if you also targeted Canadian consumers.

Teeth Whitening and Biz Opp, same thing. Any other reasons needed? Here are a few more: You’re most likely going to get a 20% – 25% discount since you’ll be paying in Canadian dollars, a lot less competition, a whole bunch of new media buying companies to work with. In fact, in the next few days, keep an eye on the MediaTrust Blog and you will see a list of Canadian companies to potentially work with when it comes to media buying.

But, you do not need to wait to find a Canadian company to work with, you can get started right away. Adsense, Platform A, etc. they all allow you to target Canadian target on their US based partner sites. As long as the advertiser can take the traffic, I’d suggest you look at implementing it right away. I believe you’ll be presently surprised at the uptick in your numbers.

If you have questions or want more guidance, give us a call and we will be more than happy to help you wherever we can.