We are starting a new weekly series to our advertiser and publisher readers. This is intended as informal research we come across during the week that we think might be of value. Any comments are welcome, so post them below. With that short introduction, here are a couple things we came across that we think you’ll find of interest:

Advertiser Research:

Headline: Mortgage rates are climbing so look for consumers to jump in on refis before the rates get too high.

Details: “But mortgage rates have climbed in recent weeks, pushed by rising government bond yields. Investors are concerned about inflation because of increased spending in Washington meant to pull the economy out of recession. Freddie Mac data showed the average on a 30-year mortgage loan was 5.59% last week — 73 basis points higher than the average four weeks earlier of 4.86%, an advance that could hurt demand for houses” – Wall Street Journal

Publisher Research:

Headline: Affiliates need to diversify thier portfolio of offers to make sure they aren’t too exposed to a single category in this economy. To thrive affiliates should focus in the below areas

Details: Good categories in this downturn are: Job Search, Resume Prep services, EDUs, BizOpps, Tax Prep and filing Services, Budgeting and Debt Reduction Services, Entertainment and vices. More details at Revenue Today.