Relevantly Speaking – July 1, 2009
by Scott Parent : Jul 1, 2009
This week we bring you our exclusive interview that we shot in Tel Aviv Israel with the CEO of El Al Airlines, Haim Romano. I’ll grant you, this is not your typical performance marketing fare, but I thought it was interesting to see how a major airline thinks about their business in the context of globalization and online marketing.
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5 Comments, Comment or Ping
mediatrustpete
Relevantly Speaking video podcast – interview with El Al Airlines CEO http://tinyurl.com/kndx5h on globalization and online marketing.
This comment was originally posted on Twitter
Jul 1st, 2009
Ricj
great show guys, this guy is impressive and very smart
Jul 1st, 2009
Scott Parent
Thanks! We thought there were lots of good lessons here that can be applied to other businesses. Plus, how often do you get to see an interview with a CEO of a major airline?
Jul 2nd, 2009
Wes Mahler
I enjoyed the interview. great job scott!
Jul 8th, 2009
Scott Parent
Thanks Wes.
One good interviewed followed by another.
This week Wes chats about Tracking202:
http://blog.mediatrust.com/2009/07/relevantly-speaking-070809/
Jul 8th, 2009
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