We’re just back from Denver where we attended the inaugural Affiliate Convention show. The success of the show was relatively unknown as it was the first time the producers put on the event, however, we were pleasantly surprised!

The show producers estimated they had about 1,200 attendees, the majority of which were affiliates as they were invited to attend for free. They were only anticipating 500 or so, so they well exceeded attendance expectations.

Of the 15 or so exhibitors, there was a mix of networks like ClickBooth, NeverBlue and Hydra alongside publishers and advertisers. A good mix of industry leaders appeared on panels over the two days. The panels seemed to be very well attended.

One of the show organizer’s, Webmaster Radio streamed MediaTrust’s CEO, Peter Bordes keynote “Conversations on Affiliate Performance Marketing.” Webmaster Radio streamed it live and you can listen to it HERE. The keynote was a a ’state of the industry’ conversation between MediaTrust, CEO, Peter Bordes, eBay’s Steve Hartman, Steve Schaffer, CEO of Vertive, and Wes Mahler of Prosper202. 

Jivan Manhas, MediaTrust’s Head of Sales also participated on a panel, “Lead Generation Strategies,” which was a how-to for affiliates interested in learning more about lead generation.

On a programming note, we captured both Peter and Jivan’s presentations in HD video. We’ll be posting them in the next few weeks right here on the blog.

The show producers are already planning the follow-up show, which is tentatively scheduled for December in Los Angeles and we’ll be anxiously awaiting details. Thanks to Aunesty Janssen of AffSpot, Jim Hedger of Webmaster Radio and Ticonderoga Ventures for the unfettered access that our crew got to cover the event. Their tech team earned their pay with all the landmines they had to navigate around the technology that we needed to properly do our jobs. We look forward to the next event!