MediaTrust CEO, Peter Bordes, Featured in BusinessWeek Article: CEOs Who Use Twitter

I’ve been with MediaTrust for just over two years. I was hired to outline and execute all facets of MediaTrust’s emerging and social media activity. This occured at a time when Twitter and Facebook were still niche services and companies were still trying to wrap their heads around the concepts of podcasting and online video. In short, two years ago was an eternity for social media.

Why am I telling you this?

Peter Bordes is the reason I have my job. He had the vision two years ago to see what social media could become. He knew that this was exploding into something that would change the way that business is done. Peter has always believed in transparancy, open dialogue and two-way communication and he knew that in order for MediaTrust to stay competitive and be a leader in our industry, the company would need to dedicate resources to building our social media presence. 

Over the last two years, we’ve launched a successful blog about the industry of online, and specifically, performance marketing. We’ve produced over 60 episodes of our video program, Relevantly Speaking, and we’ve adopted and encouraged Twitter and Facebook usage throughout our entire company.

These milestones were made possible by the vision of our CEO, Peter Bordes. It is incredibly validating for me that a publication like BusinessWeek recognized and highlighted the vision of Peter and other CEOs like him. You can read Peter’s portion of the profile HERE. You’ll notice he’s in good company alongside people like Virgin Group’s Richard Branson, Zappos.com’s Tony Hsieh, Alltop’s Guy Kawasaki, Mashable’s Pete Cashmore and Forrester Research’s George Colony.

Congratulations to Peter for being recognized, but most of all for his vision. We can’t wait to see what he dreams up next.