CEO Peter Bordes in BusinessWeek
MediaTrust CEO, Peter Bordes, Featured in BusinessWeek Article: CEOs Who Use Twitter
I’ve been with MediaTrust for just over two years. I was hired to outline and execute all facets of MediaTrust’s emerging and social media activity. This occured at a time when Twitter and Facebook were still niche services and companies were still trying to wrap their heads around the concepts of podcasting and online video. In short, two years ago was an eternity for social media.
Why am I telling you this?
Peter Bordes is the reason I have my job. He had the vision two years ago to see what social media could become. He knew that this was exploding into something that would change the way that business is done. Peter has always believed in transparancy, open dialogue and two-way communication and he knew that in order for MediaTrust to stay competitive and be a leader in our industry, the company would need to dedicate resources to building our social media presence.
Over the last two years, we’ve launched a successful blog about the industry of online, and specifically, performance marketing. We’ve produced over 60 episodes of our video program, Relevantly Speaking, and we’ve adopted and encouraged Twitter and Facebook usage throughout our entire company.
These milestones were made possible by the vision of our CEO, Peter Bordes. It is incredibly validating for me that a publication like BusinessWeek recognized and highlighted the vision of Peter and other CEOs like him. You can read Peter’s portion of the profile HERE. You’ll notice he’s in good company alongside people like Virgin Group’s Richard Branson, Zappos.com’s Tony Hsieh, Alltop’s Guy Kawasaki, Mashable’s Pete Cashmore and Forrester Research’s George Colony.
Congratulations to Peter for being recognized, but most of all for his vision. We can’t wait to see what he dreams up next.
11 Comments, Comment or Ping
mediatrust
Congrats to @mediatrustpete for making BusinessWeek’s list of “CEOs that use Twitter”: http://ping.fm/R8mWh
This comment was originally posted on Twitter
May 11th, 2009
AmericanCliche
Congrats to @mediatrustpete for his article in BusinessWeek “CEOs Who Use Twitter” http://ping.fm/alCZ0
This comment was originally posted on Twitter
May 11th, 2009
peter bordes
Linda
Thank you very much for the post and great compliment. It means a lot to me and to all of the people who make up the MediaTrust family. we are always working hard to grow and evolve our industry. Social media has been a great tool for us to innovate and connect with our partners and industry in a meaningful way.
I love how Twitter allows me to connect and get even closer to our partners and industry. It makes us a much more dynamic organization that is able to have a 2 way dialog.
@mediatrustpete
This comment was originally posted on http://affiliate-blogs.5staraffiliateprograms.com/)“>5 Star Affiliate Marketing Blogs
May 11th, 2009
Steve
Congratulations. BTW, need to fix your blog RSS feed
May 12th, 2009
peter bordes
Steve
thank you very much.. btw is the rss feed not updating or rendering?
other readers having the same issue?
thank you for brining this to our attention
May 12th, 2009
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May 13th, 2009
Scott Parent
Hi Steve,
I have tested our RSS feed and it is working fine for us here in the office. Are you using: http://blog.mediatrust.com/feed/
Please feel free to email me if I can help: sparentATmediatrustDOTcom
May 13th, 2009
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