Relevantly Speaking – April 22, 2009
Some weeks, stuff just goes wrong. Despite our best laid plans, this was a rough one. We’re in San Francisco this week for ad:tech. The plan was to setup a studio at the hotel with lighting and the whole nine. This morning we got started and 10 minutes into it our camera died. We shoot our road stuff with a Canon 5D Mark II. Because this camera is still new, it’s nearly impossible to find as a rental. As a result, we had to settle for an inferior camera at an astronomical cost.
What’s my point? ALWAYS HAVE A BACKUP PLAN! This applies to performance marketing – hope for the best, but plan for the worst and learn to adapt and adjust.
I think we’ll come out of OK, but it’s been a very stressful 24 hours. As a result of our tech-shortcomings, this week’s RS is an abbreviated diary update.
See you next week with a proper show from the studio in Santa Barbara.
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22 Comments, Comment or Ping
John Marbach
Glad to see everything worked out fine. I’m looking forward to the insight from your ad:tech interviews!
Apr 26th, 2009
Scott Parent
Hi John – technically speaking, it was a trainwreck, but our panel was well-received which is great.
Apr 27th, 2009
jdragon
Will check it out!
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 27th, 2009
jdragon
Will check it out!
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 27th, 2009
Josh Smith
“You have to be a good marketer when times are good. But, you have to be a great marketer when times are tough.”
In these times, these words have never rung truer. Great video and I look forward to reading the book regardless if I win a free copy.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 27th, 2009
Josh Smith
“You have to be a good marketer when times are good. But, you have to be a great marketer when times are tough.”
In these times, these words have never rung truer. Great video and I look forward to reading the book regardless if I win a free copy.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 27th, 2009
Marc Mandt
Great points about continuing your marketing during a recession.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 28th, 2009
Wes Mahler
Awesome, should have bought some more marketing stuff ourselves
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 28th, 2009
Sandy Lawrence
I have a marketing company in Houston and look forward to reading this book. It has an awesome message.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 28th, 2009
Sandy Lawrence
I have a marketing company in Houston and look forward to reading this book. It has an awesome message.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 28th, 2009
Tarun Jaswani
Swimming against the tide is what give an entrepreneur immense pleasure & Recession is just the right time. I agree, power centers will get redistributed . But you shouldn’t have past baggage to slow you down and only accountable marketing efforts will work..
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 29th, 2009
Tarun Jaswani
Swimming against the tide is what give an entrepreneur immense pleasure & Recession is just the right time. I agree, power centers will get redistributed . But you shouldn’t have past baggage to slow you down and only accountable marketing efforts will work..
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 29th, 2009
mike powell
Having to slow down marketing options during a recession is not a choice but needed to avoid other budget cuts by many companies.
Companies always tend to chop the marketing budget pretty quick because they don’t know exactly how they benefit from there marketing so they don’t mind loosing it as much as other departments. That’s the great thing about tracking performance based marketing, you know exactly what you are paying for and will realize that every dollar spent is bringing in more and thus certainly shouldn’t be cut.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 29th, 2009
mike powell
Having to slow down marketing options during a recession is not a choice but needed to avoid other budget cuts by many companies.
Companies always tend to chop the marketing budget pretty quick because they don’t know exactly how they benefit from there marketing so they don’t mind loosing it as much as other departments. That’s the great thing about tracking performance based marketing, you know exactly what you are paying for and will realize that every dollar spent is bringing in more and thus certainly shouldn’t be cut.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 29th, 2009
Irmantas Lajus
The book sounds to be useful. I have not got the one here in Lithuania, but hope it will not take too long to have a chance to read it.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 30th, 2009
Irmantas Lajus
The book sounds to be useful. I have not got the one here in Lithuania, but hope it will not take too long to have a chance to read it.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 30th, 2009
M T Fisher
Like Connor says, “In our lives we are likely to see a recession five or six times”. I think only a fool would stop marketing in down times. Just a matter of how crafty and lean you get. Sign me up for a book please.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
May 1st, 2009
M T Fisher
Like Connor says, “In our lives we are likely to see a recession five or six times”. I think only a fool would stop marketing in down times. Just a matter of how crafty and lean you get. Sign me up for a book please.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
May 1st, 2009
Larry McLeod
Would love to read it and contribute here in this outstanding blog!
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
May 2nd, 2009
Larry McLeod
Would love to read it and contribute here in this outstanding blog!
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
May 2nd, 2009
Peter Bordes
Larry good to have you here and looking forward to you contributing! Everyone else thank you very much for your thoughts and insights!
@mediatrustpete
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
May 3rd, 2009
Peter Bordes
Larry good to have you here and looking forward to you contributing! Everyone else thank you very much for your thoughts and insights!
@mediatrustpete
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
May 3rd, 2009
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