Relevantly Speaking – April 8, 2009
This week we’re taking a close look at the 2008 IAB report on internet advertising revenue. A cursory look tells us that internet ad revenue is up 10.6% from 2007. The report also finds that 57% of all internet revenue comes from performance-based pricing. Good news, indeed, for our industry.
This week we’re starting a contest. Over the next three weeks we’ll be giving away six copies of James Connor’s new book called “The Perfection of Marketing.” All you have to do to win a hardcover copy is leave a comment in the shownotes. Make sure to include a valid email address (not shown to the public) so we can track you down if you win.
Finally, we’ve got a great offer to tell you about this week. Stemulite is offer #2113 on the Advaliant Platform. It’s an Advaliant exclusive that has a $17.00 payout and is converting at 4-7%. With endorsements from NFL players like Ellis Wyms, Cato June and Simeon Rice – you know this is the real deal.
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27 Comments, Comment or Ping
mediatrustpete
Relevantly Speaking – podcast http://tinyurl.com/cu5t6n IAB advertising report -perfection of marketing.. and the newest hot affiliate offer
This comment was originally posted on Twitter
Apr 8th, 2009
mediatrust
This week we’re dissecting the IAB’s 2008 internet advertising report. CPM? CPA? Discuss: http://ping.fm/SzjwV
This comment was originally posted on Twitter
Apr 8th, 2009
Mike Barash
no opening hand wave? really interesting points made by the buddhist. i’d love a copy of that book, and i’d also love to disappear in the desert for a few years. think i’d need the NFL package and Showtime though.
Apr 8th, 2009
Scott Parent
No opening wave – your critique in Austin messed with my head. Now I have to fight to keep my hands by my side during the opening.
Yes, James makes some really interesting points.
Apr 9th, 2009
jdragon
Will check it out!
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 27th, 2009
jdragon
Will check it out!
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 27th, 2009
Josh Smith
“You have to be a good marketer when times are good. But, you have to be a great marketer when times are tough.”
In these times, these words have never rung truer. Great video and I look forward to reading the book regardless if I win a free copy.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 27th, 2009
Josh Smith
“You have to be a good marketer when times are good. But, you have to be a great marketer when times are tough.”
In these times, these words have never rung truer. Great video and I look forward to reading the book regardless if I win a free copy.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 27th, 2009
Marc Mandt
Great points about continuing your marketing during a recession.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 28th, 2009
Wes Mahler
Awesome, should have bought some more marketing stuff ourselves
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 28th, 2009
Sandy Lawrence
I have a marketing company in Houston and look forward to reading this book. It has an awesome message.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 28th, 2009
Sandy Lawrence
I have a marketing company in Houston and look forward to reading this book. It has an awesome message.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 28th, 2009
Tarun Jaswani
Swimming against the tide is what give an entrepreneur immense pleasure & Recession is just the right time. I agree, power centers will get redistributed . But you shouldn’t have past baggage to slow you down and only accountable marketing efforts will work..
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 29th, 2009
Tarun Jaswani
Swimming against the tide is what give an entrepreneur immense pleasure & Recession is just the right time. I agree, power centers will get redistributed . But you shouldn’t have past baggage to slow you down and only accountable marketing efforts will work..
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 29th, 2009
mike powell
Having to slow down marketing options during a recession is not a choice but needed to avoid other budget cuts by many companies.
Companies always tend to chop the marketing budget pretty quick because they don’t know exactly how they benefit from there marketing so they don’t mind loosing it as much as other departments. That’s the great thing about tracking performance based marketing, you know exactly what you are paying for and will realize that every dollar spent is bringing in more and thus certainly shouldn’t be cut.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 29th, 2009
mike powell
Having to slow down marketing options during a recession is not a choice but needed to avoid other budget cuts by many companies.
Companies always tend to chop the marketing budget pretty quick because they don’t know exactly how they benefit from there marketing so they don’t mind loosing it as much as other departments. That’s the great thing about tracking performance based marketing, you know exactly what you are paying for and will realize that every dollar spent is bringing in more and thus certainly shouldn’t be cut.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 29th, 2009
Irmantas Lajus
The book sounds to be useful. I have not got the one here in Lithuania, but hope it will not take too long to have a chance to read it.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
Apr 30th, 2009
Irmantas Lajus
The book sounds to be useful. I have not got the one here in Lithuania, but hope it will not take too long to have a chance to read it.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
Apr 30th, 2009
M T Fisher
Like Connor says, “In our lives we are likely to see a recession five or six times”. I think only a fool would stop marketing in down times. Just a matter of how crafty and lean you get. Sign me up for a book please.
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
May 1st, 2009
M T Fisher
Like Connor says, “In our lives we are likely to see a recession five or six times”. I think only a fool would stop marketing in down times. Just a matter of how crafty and lean you get. Sign me up for a book please.
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
May 1st, 2009
Larry McLeod
Would love to read it and contribute here in this outstanding blog!
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
May 2nd, 2009
Larry McLeod
Would love to read it and contribute here in this outstanding blog!
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
May 2nd, 2009
Peter Bordes
Larry good to have you here and looking forward to you contributing! Everyone else thank you very much for your thoughts and insights!
@mediatrustpete
This comment was originally posted on http://blog.advaliant.com/)“>Advaliant Blog
May 3rd, 2009
Peter Bordes
Larry good to have you here and looking forward to you contributing! Everyone else thank you very much for your thoughts and insights!
@mediatrustpete
This comment was originally posted on http://blog.mediatrust.com/)“>Mediatrust Blog
May 3rd, 2009
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