Final Week to Win “The Perfection of Marketing”
by Scott Parent : Apr 27, 2009
If you’ve been following Relevantly Speaking over the last few weeks, you know we’ve been running a contest to give away six copies of James Connor’s new book “The Perfection of Marketing.” All you need to do to enter is leave a comment in this post or any of these past posts:
Relevantly Speaking – April 8, April 15 and April 22. We’ll announce the winners on the May 6 edition of Relevantly Speaking.
19 Comments, Comment or Ping
wesmahler
Cool video on increasing advertising budgets during recession: http://blog.mediatrust.com/2009/04/perfection-marketing/ @mediatrust blog
This comment was originally posted on Twitter
Apr 27th, 2009
jdragon
Will check it out!
Apr 27th, 2009
Josh Smith
“You have to be a good marketer when times are good. But, you have to be a great marketer when times are tough.”
In these times, these words have never rung truer. Great video and I look forward to reading the book regardless if I win a free copy.
Apr 27th, 2009
Natashia
My supervisor got The Perfection of Marketing for our entire department. Great read. Simple and effective.
Apr 28th, 2009
Peter Bordes
this is a very good video about marketing and the economy. i did not know that so many companies concord market share by accelerating spend in economic dips.
Apr 28th, 2009
Edward O'Meara
Too many companies that cut sharply also dim the bulbs as folks try to hide in the shadows. I prefer the double-down to take share from those in the dark.
Apr 28th, 2009
Loren
I agree
Apr 28th, 2009
John Gilbert
Seriously, when does an entrepreneur ever stop marketing themselves and their business? Who cares what the economy is doing? No matter what stage your business is in, you are always marketing.
Apr 28th, 2009
Marc Mandt
Great points about continuing your marketing during a recession.
Apr 28th, 2009
Wes Mahler
Awesome, should have bought some more marketing stuff ourselves
Apr 28th, 2009
DamianoDeMonte
“You have to be a good marketer when times are good. But, you have to be a GREAT marketer when times are tough”: http://tinyurl.com/d3lsm4
This comment was originally posted on Twitter
Apr 28th, 2009
Sandy Lawrence
I have a marketing company in Houston and look forward to reading this book. It has an awesome message.
Apr 28th, 2009
Tarun Jaswani
Swimming against the tide is what give an entrepreneur immense pleasure & Recession is just the right time. I agree, power centers will get redistributed . But you shouldn’t have past baggage to slow you down and only accountable marketing efforts will work..
Apr 29th, 2009
mike powell
Having to slow down marketing options during a recession is not a choice but needed to avoid other budget cuts by many companies.
Companies always tend to chop the marketing budget pretty quick because they don’t know exactly how they benefit from there marketing so they don’t mind loosing it as much as other departments. That’s the great thing about tracking performance based marketing, you know exactly what you are paying for and will realize that every dollar spent is bringing in more and thus certainly shouldn’t be cut.
Apr 29th, 2009
Irmantas Lajus
The book sounds to be useful. I have not got the one here in Lithuania, but hope it will not take too long to have a chance to read it.
Apr 30th, 2009
mediatrustpete
Final Week to Win “The Perfection of Marketing” http://tinyurl.com/d3lsm4 #marketing #advertising
This comment was originally posted on Twitter
May 1st, 2009
M T Fisher
Like Connor says, “In our lives we are likely to see a recession five or six times”. I think only a fool would stop marketing in down times. Just a matter of how crafty and lean you get. Sign me up for a book please.
May 1st, 2009
Larry McLeod
Would love to read it and contribute here in this outstanding blog!
May 2nd, 2009
Peter Bordes
Larry good to have you here and looking forward to you contributing! Everyone else thank you very much for your thoughts and insights!
@mediatrustpete
May 3rd, 2009
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