The Electronic Retailing Association ERA is hosting a webinar that is covering a hot topic in the affiliate performance marketing industry. We have seen many blog posts looking for this type of intelligence regarding FTC rules on endordement & testimonials. Venerable is the top law firm specializing in FTC compliance for marketers. There are many new laws and regulation is moving rapidly. This is a dont miss webinar for affiliates and advertisers who want to stay up to speed with their compliance.

Changing the FTC Rules on Endorsements & Testimonials: Why You Should Care!
April 16, 2009 – 2:30 p.m. EDT

Since 1980, the FTC guides on testimonials and endorsements have constituted the framework within which the advertising community has operated.  The FTC’s proposed changes would mean a sea change for the way marketers use testimonials.

What will become of the “results not typical” disclaimer?

How can marketers comply with the new requirements?

How will the FTC’s requirements for “new media” affect marketing in the 21st century?

What is the status of the proposal?

Speaker: Ed Glynn, Partner, Venable LLP

ERA members: FREE
Non-members: $99