MediaTrust and Econsultancy Publish First U.S. Affiliate Census
MediaTrust and Econsultancy teamed up to publish the first U.S. affiliate census today. Some of the key findings include:
* 17% of affiliates are generating at least $600,000 per year in revenue for merchants.
* PPC makes up 48% of the affiliate category
* Health, sport and fitness makes up 41% of the total promotion of affiliates.
MediaTrust’s Chief Marketing Officer Trip Foster says:
“Performance marketing is evolving rapidly and the input and
feedback of the publisher-base is critical to the success of the
ecosystem that exists among marketers, publishers and end users.
“As the performance marketing model implies, we all benefit only when all members of our ecosystem are satisfied. This means that an ongoing dialogue is necessary among all parties in this ecosystem and important to our collective evolution as an industry.”
4 Comments, Comment or Ping
Peter Bordes
More on the way. We would love it if members of the community would also look at the data and then let us know what else we can add. This will help us build the information for our industry community.
I hope everyone will take the time to read the report and leave thoughts here regarding the Census and how we can make the next one more robust and meaningful.
Mar 22nd, 2009
Joseph Ratliff
Peter,
Great census. The fact this type of intelligence is free is a true value for the members.
I have already used two bits to make an important change to the way I do business as an affiliate.
Joseph Ratliff
Mar 22nd, 2009
Peter Bordes
Joseph
thats wonderful news and feed back. thank you! Hope we can get more insight from others here in the comments
Mar 22nd, 2009
Reply to “MediaTrust and Econsultancy Publish First U.S. Affiliate Census”