I have written for our blog about tech, or events, or worked with Producer Extraordinaire Scott Parent to provide you with podcast content we have felt would be useful to our friends in the performance marketing industry. But today I am switching hats and wanted to talk about our recent overhaul of our flagship platform Advaliant.

As most of you know by now, we finished an end to end redesign of Advaliant and released it to our customers earlier this year. As the Creative Director of MediaTrust, and one third of the leadership team of the MediaTrust Products Group, first let me say thank you for all the feedback we have received, both positive and negative. Your help in assessing features and functions, as well as assisting in killing the few remaining bugs has been invaluable to us, and your ideas about what we could do to increase the value of Advaliant as a service platform has been extremely insightful. We are testing the theory of the “wisdom of the crowds” in a real-time fashion with our customers and it seems to be proving itself out. Thank you for your input.

Last year we had an internal summit with key individuals across all divisions of the company. One of the top findings that came out as a result of this summit was that our platform was not doing what it should to support your business. We had not progressed fast enough to stay on pace with our competitors, our industry, and the functionality our customers required. We made a commitment that not only would we improve upon every basic feature and function that is required to support your business as a performance marketer, but we would begin to innovate on those functions and again become the leader in the performance marketing industry.

The platform release that you are currently using is just the first step of many. We redesigned the user interface do make your tasks easier to complete. We restructured more than 75% of the underlying code base to speed up the platform, insure data integrity, and create an overall performance lift in the benefit of Advaliant to our customers. But this is only the beginning of a year-long plan of innovation and execution.

Over the course of the next 10 months you may not see radical changes, as many of the improvements to the UI have been completed, but you should feel the changes. Reports will be snappier, our data visualization will crackle and requests will pop to completion. Our plans for improved or added features and functions will not just get us back in the game as a leading platform, but it will become the platform of choice, because of the input you have provided for us. Advaliant has always enjoyed a great reputation as a hardworking, insightful and honest performance marketing company. Now we want to add industry technology leader to the reputation you have helped us build. And again, we thank you for that.

If you have feedback for us, you can always send it via the feedback links in the platform after you log in and review your current earning, or after running our newest campaigns. You can also send an email to your account manager who will be certain to get that feedback to us in the product team. As always, we love to read your comments below, here on the blog.