A 20/20 Special Airing Tonight
by Jenna Walsh : Mar 6, 2009
Tonight 20/20 is covering “get rich quick” schemes that many consumers are recently falling subject to and the relationship with performance marketing. The segment will feature specifically 3 programs that promise big bucks masked in the affiliate marketing space. ABC News connected with Performance Marketing Alliance (PMA), who is a group of professionals in the performance marketing space to get the scoop on the validity of these claims. The PMA took this opportunity to give affiliate marketing the proper representation and expressed the value it has not only as an industry, but also as a profession. Please tune in tonight and let us know your thoughts by leaving a comment.
One Comment, Comment or Ping
Peter Bordes
Here is the link to the 20/20 story on the ABC site. This is a vip show to watch and another very good reason WHY the PMA is so important to all of us in the industry. Affiliate marketing could easily have been misrepresented on the show, and was!
The producers had no idea and thanked the PMA for helping them understand what the industry was about.It worth while reading all the comments on the show post.
http://abcnews.go.com/Business/Economy/story?id=7014111&page=1
Mar 6th, 2009
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