Happy new year!
 
I’m Andrew O’Halloran, manager of privacy and ISP relations at Montreal-based Cypra Media, where we’re committed to fostering best-practice, permission-based email marketing for our clients.
  
Before joining Cypra, I was product manager at an anti-spam technology company, so I have a keen understanding of the threats and challenges businesses and consumers face in the online world, but also a strong appreciation for the high value that permission-based email marketing can bring to both these groups when practiced well.  
  
In this blog, I’ll be sharing with you some of the ways we help our clients maintain a best-practice profile, including but not limited to legal and regulatory requirements; ISP and industry changes and how they may affect; the importance of building and maintaining your reputation; and segmentation and targeting strategies that maximize (long-term) ROI. The most important message I want to convey is that a sound permission based email marketing strategy takes time, discipline, and a long-term perspective. The key is bringing all this together into a comprehensive strategy AND executing. For some it may seem a daunting challenge, but one that is very realistic to achieve – and in most cases without any change to revenue.

In the coming year, I hope my blog entries also will help you get — or remain  – on the cutting edge of best practice.

Got questions or topics you’d like to see addressed in this blog? Email me at a.ohalloran (at) cypra.com. My company’s web site is www.cypra.com.