Comments on: Interview with Jeff Molander – Part II http://blog.mediatrust.com/2008/09/interview-with-jeff-molander-part-ii/ an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions Thu, 18 Mar 2010 00:45:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Carsten Cumbrowski http://blog.mediatrust.com/2008/09/interview-with-jeff-molander-part-ii/comment-page-1/#comment-177 Carsten Cumbrowski Thu, 25 Sep 2008 11:32:28 +0000 http://blog.advaliant.com/?p=53#comment-177 It might surprise you Jeff, but I am with you on the statements you made in this part of the interview. I was actually writing about the channel "cannibalization" or "conflict" myself at ReveNews... here http://www.revenews.com/carstencumbrowski/affiliate-marketing-and-channel-conflicts/ I also do not interpret Google's acquisition of Performics (as a freebie that came with DoubleClick as a bonus) as a validation of affiliate marketing. They are well aware that CPA/CPS is important.. Marissa Mayer, Vice President of Search Product and User Experience at Google said during her 2007 SES San Jose Keynote that "CPA is the holy grail" of advertising. They launched Google Pay-Per-Action, but did a poor job with it. The Performics acquisition might helps Google to understand the industry a bit better and build a killer app that combines AdWords with Pay-Per-Action and affiliate marketing to make it as scalable as possible, but provides manual control where necessary and wanted by publishers AND advertisers. I wrote two longer posts to Google PPA and the future of Google Advertising at SearchEngineJournal.com Post 1 http://www.searchenginejournal.com/worldwide-expansion-of-google-pay-per-action-cpa-beta/5153/ Post 2 http://www.searchenginejournal.com/google-adwords-and-paid-search-cpa-vs-existing-cpc-model/5499/ Well ... to the affiliate networks... there is nothing to say, or is there? :) I was gone last week, that's why the delayed response. Still catching up :) It might surprise you Jeff, but I am with you on the statements you made in this part of the interview.

I was actually writing about the channel “cannibalization” or “conflict” myself at ReveNews… here

http://www.revenews.com/carstencumbrowski/affiliate-marketing-and-channel-conflicts/

I also do not interpret Google’s acquisition of Performics (as a freebie that came with DoubleClick as a bonus) as a validation of affiliate marketing. They are well aware that CPA/CPS is important.. Marissa Mayer, Vice President of Search Product and User Experience at Google said during her 2007 SES San Jose Keynote that “CPA is the holy grail” of advertising.

They launched Google Pay-Per-Action, but did a poor job with it. The Performics acquisition might helps Google to understand the industry a bit better and build a killer app that combines AdWords with Pay-Per-Action and affiliate marketing to make it as scalable as possible, but provides manual control where necessary and wanted by publishers AND advertisers.

I wrote two longer posts to Google PPA and the future of Google Advertising at SearchEngineJournal.com

Post 1
http://www.searchenginejournal.com/worldwide-expansion-of-google-pay-per-action-cpa-beta/5153/

Post 2
http://www.searchenginejournal.com/google-adwords-and-paid-search-cpa-vs-existing-cpc-model/5499/

Well … to the affiliate networks… there is nothing to say, or is there? :) I was gone last week, that’s why the delayed response. Still catching up :)

]]> By: Logistics http://blog.mediatrust.com/2008/09/interview-with-jeff-molander-part-ii/comment-page-1/#comment-144 Logistics Sun, 21 Sep 2008 12:57:55 +0000 http://blog.advaliant.com/?p=53#comment-144 She has not just interviewed the world most fascinating figures, she has become a part of their world. <a href="http://dodomarketing.blogtells.com/2008/09/17/marketing-and-serving-the-global-customer-part-1/" rel="nofollow">Logistics</a> She has not just interviewed the world most fascinating figures, she has become a part of their world. Logistics

]]> By: Business blog » Blog Archive » Interview with Jeff Molander - Part II http://blog.mediatrust.com/2008/09/interview-with-jeff-molander-part-ii/comment-page-1/#comment-122 Business blog » Blog Archive » Interview with Jeff Molander - Part II Fri, 19 Sep 2008 16:14:25 +0000 http://blog.advaliant.com/?p=53#comment-122 [...] Read the rest of this great post here [...] [...] Read the rest of this great post here [...]

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