Do you ever wonder where the innovation is in the performance marketing industry?  What new technologies have emerged directly  developed by a performance marketing company that would enhance the CPA, CPL and Revshare industry?  I have a hard time thinking of any technologies or companies that have done this.  Which begs the question: Why not?  Are we not in the middle of the Web 2.0 revolution on our way to Web 3.0 and the deliverance of the much talked about and anticipated semantic web?  Should our industry not be on the leading edge of better targeting advertisements to consumers?  We are after all a performance based industry.  If our campaigns and advertisements do not perform then we do not make any money.  So why not innovate?

With the emergence of social networks, behavioural ad networks and mass web collaboration through wikis, the performance industry is still relying on cookie tracking, off the shelf tracking technologies and the insistence of pushing the legal envelope to generate revenues.  Why not simplify, take a longer term approach to building a sustainable, cutting edge industry leading business.  Think differently and innovate.  These will be performance companies advertisers and affiliates will seek out and establish long term relationships with.

We’re working on some exciting things here at Advaliant. We’re excited to share them with you in the coming months!