Lots of people comment on how cool our booth is when they see it at ad:tech. Most probably don’t have any idea how much work goes into shipping it and assembling it. This video covers a five-hour process in about two minutes.

As an interesting aside, all the assembly HAS to be done by union labor. To give you an idea of how much the union runs things – we were told that we couldn’t shoot interviews with our camera on the floor. They said we were taking away work from the union. It’s amazing how a trade show about digital media and marketing can’t allow this.