Scott Stratten the President of UnMarketing is ranked as one of the top influencers in the world on Twitter, and an expert in Viral, Social and Authentic marketing which he calls UN-Marketing. Scott’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it.
It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.
Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.
Its always a good way to start you day with a cup of java and a little inspiration. We have many aspiring entrepreneurs in affiliate performance marketing, and entrepreneurs can always use a good dose of mentorship & insights. Here is a great video from the BBC interviewing Max Levchin who founded PayPal and Slide which just sold to Google for $182 Million. I highly recommend watching this interview with Max talking about his journey and lessons learned in how PayPal and Slide came to be… Happy Friday all! here’s Max’s Twitter
MediaTrust is pleased to present two products from our exclusive partner WebSafety Inc. With a growing market demand for digital protection services, both WebSafety and CellSafety will be high-converting offers with a FREE 30-Day Trial.
Campaign #2829
CPA Email, Banner, Search, Social available
US and Canada Traffic allowed
(This offer is set to Private so please contact your manager to get started on this offer today!)
A downloadable tool that helps parents monitor their children’s behavior online
Monitors chat and social networks for inappropriate behavior
Alerts parents instantly
Campaign #2828
CPA Email, Banner, Search, Social available
US and Canada Traffic allowed
(This offer is set to Private so please contact your manager to get started on this offer today!)
Helps parents encourage responsible cell phone habits for their children
This week we’re talking to Amy Vernon - the top female submitter on Digg of all time. As many of you know, Digg is rolling out a newly overhauled site that changes the way stories are submitted and filtered. How will these changes affect the Digg community? Watch the video to get Amy’s take.
Today, Inc. Magazine released its annual list of America’s fastest growing private companies, and MediaTrust made the list for the second year in a row.
Once again, we’re proud to be recognized among the country’s fastest growing companies and thrilled to be a part of the powerful economic engine that helps make this nation great!
Congratulations to the other winners. To see the entire list, head over to Inc.Com or pick up a copy of this month’s magazine at your local newsstand.
You can check out our Inc 500 Company Profile over here.
We had a blast chatting with everyone who stopped by our meet market at Affiliate Summit! If you were one of the many we met, chances are we snapped a picture of you — for every person who stopped by, we donated $5 to the Environmental Defense Fund, an organization providing relief to the Gulf Oil spill. Below is a video montage of some of the photos we snapped.
To find your individual picture, visit our Flickr page and scroll through. Feel free to tweet/repost any pic you’d like to share.
If you couldn’t make it to the conference, we’d still love to have your picture in our set. Just e-mail a photo of yourself to ASE10@mediatrust.com — just include the MediaTrust logo somewhere in the photo. If we receive 150 submissions, we’ll donate an additional $500 to the EDF, so make sure to tell all of your friends!
IdentityEdge provides a complete set of tools to help customers protect their identities, including a $1 million identity theft insurance policy*. With a $1 30-day trial, this campaign is the premier product amongst its competitors. Initial testing is returning EPC’s over $2/click.
How common is Identity Theft?
3 Million cases of Identity Theft occur each year
1 in 5 Households will fall victim to an incident
Average cost per incident of fraud: $6,000
Average time spent fixing fraud: 32 hours
In extreme cases, victims spend years rebuilding their credit scores
With all good affiliate marketing trade show gatherings come the list of events to keep you out all night! Here’s the official list of the evenings shenanigans via Shawn Collins on the Affiliate Summit event blog. A great place to keep up with everything Affiliate Summit as well as the ASE Twitter . This is going to be the biggest ASE so far and promises to be fast, furious and with some late nights in New York City.Don’t forget to visit us at Meet Market table #64 and help the Gulf Oil Spill relief fund. Everyone who give us their card and takes a picture on the MediaTrust red carpet will have us donate money on our industries behalf “Help Humanity, Feed Your Vanity at Affiliate Summit East”.
Please note: As some of the parties are “by invitation only”, we suggest you contact the company directly for more information.
This week we’re talking to Jim Lillig of Offer Vault about some mission critical points that we need to think about as performance marketers. How can we be more transparent and evolve the affiliate performance marketing industry? How can we shift more ad dollars to the performance space? Also, don’t forget to stop by and see us at Affiliate Summit East (ASE) this coming week. We’ll be at Meet Market Table #64! We are doing a special charity affiliate marketing give-back this year. Take a picture and give us your business card, and we will donate on your behalf to the Gulf Oil spill clean up.
The MediaTrust family is getting bigger with our newest family member in our Los Angeles office. Heather Shanley just relocated from San Francisco to Los Angeles. After 4 years of 50 degree summers and couple grand in cumulative parking tickets, she was ready to return to her roots in Social. During her stint in the bay area Heather worked at salesforce.com (lived and breathed in the application so any questions come to her) and then moved over to Yahoo! Hotjobs where she sold recruitment based media to hospitals, education, and various healthcare organizations in addition to core recruitment products. Her experience at Yahoo! made her realize how much she enjoyed the online media space and was ready to further her career in the industry. So we are thrilled to have her join our affiliate publisher partnership team.
In her spare time Heather enjoys pilates, running, sewing, concerts, cooking and hiking. You can find her on Linkedin and Facebook . Hope to get her on Twitter one of these days!
MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
The 2 of you need to connect re @Twylah . @kabaim & @AmyVernon it gives me great pleasure 2 connect 2 social media thought leaders we admire 6 days ago
