With MTPX’s new platform updates, life just got easier for lead gen and direct response advertisers wanting to connect with quality consumers, beyond SEM.

Our Engineering and Product team has been putting pedal to the metal. Not because they’re training for the Indy 500, but because they’re dedicated to making the MediaTrust PerformanceExchange- a real-time CPC bid exchange for performance marketing- as robust and advertiser friendly as possible. Last night, several new features were added that we believe make our MTPX just that. Updates that will enhance the MTPX Premium Email Channel and MTPX Managed Content Channel include:

“Group By Date” Advertiser Stats Reporting-  Provides you with increased insight into your campaign performance. Curious to see how your campaigns are performing over the week versus the weekend? The “Group By Date” can help you uncover trends that you might not have known were there, making you all the more wiser and your campaigns that much more effective.

“Group By Ad” Advertiser Stats Reporting- Enables you to see which LPs are the star players. Take advantage of this feature by adding two LPs and asking us to split test them for you. We can uncover which LP is most effective, helping you improve the performance of your campaign.

Click by Click Detail Reporting- Allows you to stay on top of your target audience. This feature links clicks to leads, providing advertisers information on the clicks that convert into consumers.

Universal Pixel- Will help save you time when creating new campaigns and managing them. You can use this universal pixel for all of your campaigns. Have more than one campaign in the same category? No problem! You can use campaign specific pixels. New universal pixels will be rolled out with new campaigns. Have no fear if you’re still using the outstanding pixels; they will continue to work.

Advertiser Stats API- Means one less step to take when checking your campaign performance and freedom to use whatever system you like to analyze the data. You can now automate pulling the stats and Click by Click Detail Reporting without logging into the MTPX. Accessing the API is easy. Simply log in and click “Account” in the top right corner. This is where you’ll be able to generate your unique API key and access the appropriate documentation.

Questions on how to maximize the use of these new features to improve your campaign performance? Contact your Account Management Team today to discuss how to take advantage of these new features. For any new Education, Finance, Insurance, or Senior Lifestyle advertisers curious about the MediaTrust PerformanceExchange and how it can connect you to the quality consumers you’re after, please contact our sales team at sales@mediatrust.com. If you want to talk to us in person, be sure to schedule a meeting with us at LeadsCon West from Feb 28- Feb 29th. You can find us at Booth #331!

As Senior Director of both Account Management and Strategic & Business Analysis, Karbis is the fearless leader of our behind-the-scenes teams at MediaTrust

Whether he is on the phone with an advertiser partner discussing ways to improve campaign performance, or diligently digging into several months’ worth of data, Karbis is one of the key behind-the-scenes players at MediaTrust. Meet the man responsible for keeping campaigns up, advertisers happy, and our MediaTrust PerformanceExchange running smoothly!

“A perfect day would be one with close family and good friends in a remote tropical location living the simple life (with a laptop and cell phone reception, of course).”- Karbis Fodulyan

Q: What is your favorite thing about this industry?
A: How dynamic it is! The industry fosters innovation and new opportunities, our PerformanceExchange is an example. In few industries can you create change and make impact in such short time, as well as see the direct impact of your personal contributions. With it comes the need to act fast and shift direction on a dime – always keeping it interesting.

Q: Any useful piece of advice you were given that has helped you succeed within this industry?
A: Integrity breeds sustainability! Conducting business with honesty and transparency creates true value. Lastly, manage your own brand- be flexible, adaptable, and stay relevant.

Q: Anything else we should know about you?
A: Prior to joining the industry in 2005 at Vendare Media, I was a retail buyer for the May Company. I hold a BS in Businss from USC and MBA from Cal State Univ, Northridge. A Trojan for life, and a proud dad to two- under two!

Peter Bordes ranks 8th on the list, joining other fellow leaders, motivators, and top influencers of the performance marketing industry.

MediaTrust Founder and Executive Chairman of the Board, Peter Bordes, has been ranked 8th on the 25 Most Influential People in Performance Marketing List, which catalogs the top influencers, leaders, and motivators of the industry. Impact Radius compiled the list to serve as a guideline for advertisers, agencies and media companies seeking expert advice and insights on ways to improve their performance marketing revenue.

The performance marketing technology provider created the list based upon their independent analysis of the influence of more than 400 prominent performance marketing thought leaders, using the influence scoring methodology of Business Insider author, Mark Fidelman. The individuals calculated as having the most influence—meaning the ability to drive action and engagement—were first scored for online influence using Feldman’s weighted average formula. Individuals were then compared to one another to create the top 25 ranking.Other individuals listed as the most influential include: Brian Clark, Shawn Collins, Jeremy Schoemaker, John Chow, Brett Tabke, Rae Hoffman-Dolan, Missy Ward, Pace Latin, Murray Newlands, and Angel Djambazov .

To read the full press release, click here.

Angie joins the MediaTrust Publishing Team as Senior Publishing Manager

“A perfect day would be a day of relaxation on an island in the Caribbean.”- Angie Calderon

Please join us in welcoming the newest addition to the MediaTrust Team- Angie Calderon! Angie joins our Publishing Team as Senior Publishing Manager. Her main responsibilities will include the proactive account management of MediaTrust’s PerformanceExchange publisher partners. Having worked as a Sr. Affiliate Manager at Adknowledge and an Affiliate Manager at Hydra, Angie brings several years of industry experience and know how with her to MediaTrust. When Angie isn’t busy working, she enjoys spending time with her family and friends, hiking, traveling, and art.

For any publishers interested in learning more about our innovative PerformanceExchange, which is a real-time CPC monetization platform for publishers, be sure to connect with Angie on LinkedIn! We offer robust set payouts for quality traffic, an easy-to-use platform, and a collaborative and proactive Partner Management Team to help increase your traffic quality CPC. Start the year off right with the MediaTrust PerformanceExchange!

MediaTrust’s Founder and Executive Chairman of the Board, Peter Bordes, shares his thoughts about the future of the performance marketing industry in the winter edition of Chris Trayhorn’s Revenue Performance magazine

For those of you at #ASW12, I’m sure you saw Chris Treyhorn’s Revenue Performance magazine circulating around the conference and trade show floor (perhaps you even grabbed a copy to accompany you on your journey back home). Whether you have a physical copy in your possession, or were able to flip through it while at the show, we hope you were able to read the insightful article written by MediaTrust Founder and Executive Chairman, Peter Bordes.

In his article, “2012: The Year of RTB Performance Marketing & Education Marketing”, Bordes shares his thoughts on the new era RTB ad exchanges that are changing the performance marketing industry. In this article, Bordes explains how EDU advertisers can take advantage of these new era ad exchanges to gain greater ad spend ROI. Read below to learn how theses new era ad exchanges will change the industry, and how transparency will help lead the way.

To read the entire Revenue Performance magazine, which is definitely worthwhile, click here to  get a digital copy!

If you’re not already pumped about ASW 2012, now is the time to get excited! Why the excitement? 1.)  The conference is stacked with informative and extremely relevant sessions that are sure to help boost your business in the new year 2.)  The line-up of speakers is exceptional: Jeremy Schoemaker, Murray Newlands, Angel Djambazov, John Chow, Shawn Collins, and Missy Ward, just to name a few… 3.) The MediaTrust Team will be there!

Don’t Forget to Meet our MediaTrust Team at Meet Market Table GG from 12-6pm this Sunday!

MediaTrust Meet Market Team:

Publisher Team

“What I’m looking forward to about ASW12 is connecting with partners that I’ve worked with but never met, as well as reconnecting with partners that I haven’t seen in a while.”- Barb Mayo

“I always find Affiliate Summit West to be the jewel of the trade show circuit. The locale, the attendees, and the fact that it’s the first show of the calendar year are all contributing factors to the success & productivity of the event. And though I’ve been to a decade’s worth of trade shows, this will formally be my first Meet Market. I’ve heard nothing but raves about the frenetic pace & activity level during this show kickoff, so I’m excited to welcome the energy into my otherwise structured show experience. “-Evan Lovett

“ASW is one of my favorite shows; it provides a great opportunity to connect with new business in a fun yet professional environment. I’m looking forward to meeting as many people as possible, and well as a fruitful Meet Market. Don’t forget to stop by our table GG to say hello!”-Angie Calderon

Advertising Team

“I love the fact you get what you give at ASW and you can frame your conference however you feel comfortable, whether it be to immerse yourself with the masses during the meet market or huddle up for a more personal interaction outside the ballroom. The conference  really presents the perfect blend of business and pleasure in a casual atmosphere which creates the right attitude to grow friendships and partnerships concurrently. I’m looking forward to another action packed show!”- Mike Parker

“I’m looking forward to connecting with current and future valued clients at ASW 2012. The show is only what you make of it, and I always walk away with new business!”-Dustin Wolff

Come Meet us at Meet Market Table #GG on Sunday, Jan 8th from 12pm-6pm.

It’s that time of the year again… new year, new you, new Affiliate Summit West conference in Las Vegas! This year, we will be seeing all of you at Caesar’s Palace from January 8th to the 10th. Stop by our Meet Market Table GG to talk to our MediaTrust team about our PerformanceExchange- a real-time CPC bid exchange for performance marketing- and the positive impact it can have on your business. Looking for higher payouts for your quality traffic? Want to learn about some of the highest performing campaigns? Stop by our Meet Market Table to discuss how MediaTrust can help improve your business in 2012! To schedule a meeting with MediaTrust, click here.

On behalf of our partners, MediaTrust has donated to Conservation International to protect over 100 acres of forest.

As a “Thank You” to our partners for their continued support and partnership, MediaTrust has donated to Conservation International (CI)– which works to ensure a healthy and productive planet for us all –to protect over 100 acres of forest around the world. We see no better gift than the conservation of our planet to thank our partners and show our appreciation for their business.  We look forward to working with you in the years to come!

Wishing you peace, joy, and prosperity,
MediaTrust

Have yet to finish your holiday shopping? Click on the image below to donate to Conservation International and save your own acre of forest!