MediaTrust’s Barb Mayo in Austin, Texas for this year’s #ASC12 conference

Have y’all heard? MediaTrust’s one and only Barb Mayo has her cowboy boots on and is taking Austin TX by storm. You can find her at the Hilton Austin Hotel where the conference is taking place for the next two days. If you’re a publisher with quality traffic, looking for quality payouts, then Barb is your gal. Catch her at one of the very informative sessions, or grab a seat with her at lunch. No matter what you do, be sure to say hello! She can give you the 411 on all the top paying CPC campaigns happening at MediaTrust, and how you can get started. Considering ASC is a much more intimate event (think a few hundred, rather than thousands), she shouldn’t be hard to spot!

Helping You Get The Most Out Of Your Advertising Dollars

With more and more people spending an increasing amount of time online, it comes as no surprise that social networking is quickly capturing it’s fair share of online users’ attention. And by fair share of online users’ attention, I mean 6.7 billion hours in one month.  That snapshot in time (last October, to be exact) proves that social networking sites like Facebook–with its 901 million active users a month–are becoming a goldmine for advertisers. In addition to its worldwide reach and user stickiness, Facebook touts a 90-95% audience accuracy, positioning itself as the go-to-spot for advertisers wanting to successfully target their user demographic.

Combine Facebook’s reach, accuracy, and (dare I say) user addictiveness, with their CPC/CPM performance marketing approach, and what you get is an increase in your ROI like no other. Not only are you putting your ads in front of your target audience, but you are only paying when an action takes place. This allows you to spend your advertising dollars where and when it counts.

So what does this all mean? This means that you should advertising on Facebook! If you’re already advertising on Facebook, congratulations! If you’re not, have no fear. We can help! Using our MediaTrust PerformanceExchange’s Managed Content Channel, we can quickly get you up and running on social networking sites in no time. Combine our Managed Content Channel with our Premium Email Channel, and you have yourself a solid online presence reaching beyond SEM to high value and hard to reach consumers. Start reaching the quality consumers you’ve been after using our real-time CPC bid exchange today by contacting our sales team at sales[at]mediatrust[dot]com.

mThink’s recent article “The Power of Performance Marketing”, by Kevin Edwards, Strategy Director for Affiliate Window and buy.at, highlights the benefits of performance marketing.

The performance marketing industry is quickly growing, and for good reason. Advertisers have big budgets, and the performance marketing industry serves as a viable channel with mouth-watering ROIs. With U.S. online ad spending projected to hit $39.5 billion this year, we are certain the performance marketing industry will continue to serve as an effective and profitable marketing channel for advertisers. As stated by Kevin Edwards in his article “The Power of Performance Marketing”, the top 5 reasons why performance marketing packs such a punch are as follows:

1. We have ROI perfected.

2. We may be a fragmented industry, but we work collaboratively.

3. Brand control is incorporated through everything we do.

4. Advertisers get huge amounts of free branding.

5. Advertiser can work with the most entrepreneurial and highly trafficked sites in various territories.

To read the list in its entirety, please click here.

For lead gen and direct response advertisers interested in learning how performance marketing can be used to generate quality consumers, please contact us at sales[at]mediatrust[dot]com. More information on our MediaTrust PerformanceExchange (MTPX)–the real-time CPC bid exchange for performance marketing– can be found here.

The Affiliate Marketing Awards recognizes the most creative and effective campaigns, partnerships, advertisers and publishers from the past year.

Adding to the frenzy and excitement of Ad:Tech SF is the Affiliate Marketing Awards, taking place tomorrow, April 3rd, from 6:00-9:00pm at the 111 Minna Gallery in San Francisco. If you haven’t already purchased your ticket, you can get your ticket here.

What: The Affiliate Marketing Awards
When: 6:00-9:00pm, Tuesday April 3, 2012
Where: 111 Minna Gallery, San Francisco

This event is one you don’t want to miss. Come raise a glass and recognize the best in online marketing!

To schedule a meeting with the MediaTrust team while in SF, email us at sales[at]mediatrust[dot]com.

MediaTrust’s Roland Navarro shares some insight on how to make tomorrow’s #Ad:Tech SF one of the most fruitful shows yet.

Come in with a clear plan, and don’t lose focus.

Is there a specific type of traffic source you need to go deep with? Facebook? Jumptap? Airpush? RTB Platform?  Tie yourself at the hip, build relationships, understand your traffic, and fight for the traffic you really need.

If it’s a vertical like EDU, Insurance, or Finance; spend your time with the top advertisers, get to know the way they monetize their leads, understand their most profitable traffic sources and the best workarounds to scale quickly, set up dinners, and build relationship again.

Whether your are an Advertiser or Publisher, I’m looking forward to discussing how MediaTrust’s PerformanceExchange–a real-time CPC bid exchange for performance marketing–can be integrated into your digital advertising core goals and objectives.

Cheers to a great show,
Roland

Only a few days remain until one of the largest media, marketing, and technology conferences kicks off on April 3rd. As usual, MediaTrust will be attending.

It’s that time of the year again…the sun comes out, the flowers start to bloom, and Ad:Tech takes place in one of the greatest cities in the US. Yes, indeed, spring is here!

Along with the rest of the tech industry, MediaTrust will be at Ad:Tech SF. Curious about our MediaTrust PerformanceExchange– the real-time CPC bid exchange for performance marketing for lead gen and direct response advertisers– and want to learn how it can connect you to quality consumers via our Premium Email and Managed Content channels? Schedule a meeting with one of our team members while at Ad:Tech by emailing us at  sales[at]mediatrust[dot]com.

Looking forward to seeing everyone there!

Just as we welcome spring, we also welcome the newest addition to our Engineering Team!

“A perfect day would spent at the Santa Barbara Zoo with the kids, followed by a trip to the pier for a little boating, and then onto the beach for some shell hunting.”- Alan Bollinger

What do you get when you mix 16 years of professional web application development experience with a technical expertise encompassing a broad range of web based products for front-end and back-end solutions? Add in an expertise in user experience and you have Alan Bollinger- our newest Software Engineer.

Alan’s primary responsibilities will include developing websites pertinent to the MediaTrust PerformanceExchange (MTPX)– a real-time CPC bid exchange for performance marketing–which connects direct response and lead gen advertisers to quality consumers in the Education, Insurance, Finance, and Senior Lifestyle marketing verticals.

When Alan isn’t busy being a dad, gaming, camping, or paintballing, he enjoys reading several tech blogs including: Lifehacker, Engadget, Gismodo, and ReadWriteWeb. While reading these tech blogs, you can find some Dave Matthews, Rebelution, or Cure playing in the background. Most importantly, you can find Alan working from our Engineering Hub located in the beautiful coastal city of Ventura, CA.

Welcome aboard, Alan!

MediaTrust would like to congratulate and applaud the 2011 LEADER Award recipients, which recognize the leading companies in online lead generation Industry.

This past month, LeadsCouncil– the leading independent industry organization focused on online lead generation– announced its 2011 LEADER Award Recipients. As a member of LeadsCouncil, we are proud to see several of partners recognized as leaders within the online lead gen industry. Congratulations to Bills.com, EducationDynamics, and All Star Directories!

The award recipients are released in their entirety to LeadsCouncil members. Only a select few are released to the general public. Those released to the public are as follows:

Lending:
LeadPoint – Most Improved Lead Generation Partner
LendingTree – Best Lead Quality
Bills.com – Best New Partner
Leads360 – Best Lead Management

Education:
Bird Dog Media – Best New Partner
Remilon, AllStarDirectories – Best Lead Quality
Education Dynamics – Best Conversion
LeadsWatchLive – Best Lead Management

Lead Gen Technology Partners:
DoublePositive – Best Hot Lead Transfer
TargusInfo – Best Lead Verification
TargusInfo – Best Lead Scoring

For anyone interested in learning more about LeadsCouncil and how we can work together to strengthen and advance the online lead generation industry, please visit http://leadscouncil.com/ . Founded in 2010, 2010, LeadsCouncil now has approximately 125 member companies – evenly divided between lead buyers, lead sellers, and lead technology companies.

We’re getting serious over here at MediaTrust. Super serious. Business Analyst serious.

“A perfect day would be going for a swim in the ocean in the morning, having lunch with my family, playing tennis with my roommates in the afternoon, and then doing dinner and concert at the Hollywood Bowl with my girlfriend.”- Eric Morse

No better way to optimize and grow the business than with the informative insights of a Business Analyst. This is where Eric steps in. As our new Business Analyst, Eric will focus on optimizing the performance of the MediaTrust PerformanceExchange‘s Managed Content Channel, which provides an easy way for lead gen and direct response advertisers to successfully extend their reach to a broader audience, without the extra work. Using the Managed Content Channel, advertisers’ campaigns are managed to their eCPA goals. Categorically and contextually relevant advertisements are strategically placed to generate quality potential consumers via traffic sources like search, social media, question path, and web.

When Eric isn’t busy learning about the newest innovations in the online performance marketing industry, or providing an analytical framework for the Managed Content Channel’s account management process, he enjoys spending time playing tennis, reading, traveling, and going to USC football games.

Before MediaTrust, this USC Alumnus was at an eCommerce start-up called Stortiz.com, which lists and books self-storage facilities online. It was during his time at Stortiz.com that he came to appreciate and love the flexibility tech companies embody. Considering MediaTrust has the nimbleness of a mountain goat, and the flexibility of a rubber band, we are positive Eric will fall right into place with our fast paced environment.

Please join us in welcoming Eric to the team!

#LeadsCon West 2012 came to a close yesterday, marking the end of yet another great show.

A big “Thank you!” and “Great to meet/see you!” goes out to everyone that stopped by our #LeadsCon West Exhibit Booth these past few days to learn more about the MediaTrust PerformanceExchange- a real-time CPC bid exchange for the performance marketing industry. From the informative Breakout Sessions to the bustling Exhibit Hall, LeadsCon West provided an invaluable forum for the movers, shakers, and decision makers of the lead gen industry to network in a professional and innovative environment. It was a pleasure connecting with all of the lead gen and direct response advertisers in the Education, Insurance, Finance. and Senior Lifestyle marketing verticals, interested in extending their reach beyond SEM to connect with quality potential consumers at cost efficient prices. We look forward to seeing everyone in the Big Apple later on in the year for #LeadsCon East 2012!